Shibuya culture PROJECT

"Close to home" (Fukui's)

West:The following keywords are "close to home". Mr. Fukui, What does this mean?

Fukui:It's as it is ... (laughs). I live in plum months hill of Odakyu line. It is a workplace Kamiyama-cho, a little farther away from Shibuya Station, there is a reasonable distance from Shenzhen. In my case, I went to Yoyogihachiman a single Odakyu line, and walk from there to the company. Because I do not depend on the middle of Shibuya, the mind is calm you will need a mental health. Kamiyama-cho area, Toka edit production Toka NHK of affiliated companies, the so-called "manufacturing" systems company's many of. Sonaruto because the very long working hours, or rather workplaces, distance of where you are working and where you live is I will be very important. So, people will think that many who live in fairly close.

West:In the case of editing, it would be a lot of people that do not want to be tied to a time limit that the last train. Will the fact that the range go home by taxi.

Fukui:I agree. Some people go home in the skateboard to Umekeoka during. Talent's, Toka go walking even model's, something might be common area is not a feeling.

"Udagawa group bicycle group" (Takano)

West:Or in turn, it would be keyword derived from Udagawacho located in front of the Kamiyama-cho? Takano, What is the "Udagawa group"?

Takano:Fashion is subtly different from year to year I people become the protagonists of, but I think the kana about the split and the 30s or early 40s this year. Udagawa Toka time there was a world of record shops in the town, around the club was full, is the person who sent the youth to that era. Maybe a lot of Kamiyama-cho, and managers to be independent by providing a like office in the periphery, and Is not what I'm sure, "Udagawa group" ....

West:Perhaps, it might have spread the keyword "Udagawa group" after one year (laughs). Then, I Takano also "family bike" in the same family ties.

Takano:This is also I lead to the story of the up to now, it is the people who come through by bicycle in Shibuya. The Company by many people that switched to bicycle commuting in the 40s .... Just as people have more to run, and health management Toka eco in the real life will feel like have led all. Certainly New York at the Broadway I half heard a story that has become a bicycle-only road, but I think the may be made to be a little more Shibuya "friendly town on a bicycle."

Fukui:Even in our house of office, we have for the past three years, the staff has come by bicycle commuting about half of from Kichijoji of 1 week.

West:It is amazing. The bicycle is one of the ecology, has led in a large sense both fashion. Also innovative as a style, will I hope in Rashiku Shibuya because "cool".

"There are many fashionable shops" (Matsunaga's)

West:In terms of fashion, there was a keyword "there are many fashionable shops" from Matsunaga's ....

Matsunaga:Harajuku around the Shibuya, Omotesando, in the peripheral, including the Daikanyama from Aoyama neighborhood, apparel manufacturers, including in goods from the shops of apparel, the store related to the hair and makeup, etc. We continuous much. Here is the maximum of the integrated areas of the "fashionable" in Japan. There Shibuya biggest attraction kana. In the first place before about 29 years I have to came to Shibuya, which boasts a fashion is the most prosperity. Energetic fashion is terrible at that time, Japanese fashion was a situation like that continue to advance in the world. Dive into the world in the era of fashion is such energy is full, then fashion but I had just been stagnant, the new company just a year the consumer game machine called the next generation machine "Sega Saturn" and "PlayStation" has appeared established. Did the business change from fashion to the character content would be around 15 years ago. Akihabara also came up to now a place called Let's sell the content to send to the world, but the content around the Shibuya 30 years ago trying to world originated, there was a feeling that.

West:Matsunaga's, but told us Innovation too late, but it does not have most of the people that were transfer from apparel anime, the game market. So it was successful I think that amazing.

Matsunaga:Only commitment to "manufacturing" ... (laughs).

"There is a box and shops of the entertainment system" (Matsunaga's)

West:"There is a box and shops of the entertainment system" in the next also Mr. Matsunaga of the keyword. Live theater, live house, it has a variety of facilities in a movie theater ... Shibuya.

Matsunaga:Shibuya The other essential city when you do live. Live events, including the hall, there is no place that is so integrated. I now talk of earlier Udagawa, music flow CD shop, I start a record shop in the first place. From music, do you say the preference of young people up to the club to enjoy it, integration of the device to meet the fun, I think it what 's not in Japan.

"Late-night dining options are many," "there are many bookstores of 24-hour" (Fukui's)

West:From Mr. Fukui has come out keyword "late at night there are many sales of eateries". This is I get an earlier story, because the city creators often are doing some kind of work until late at night, I guess there is such market.

Fukui:Kamiyama-cho is completely right. Recently to Sakuragaoka-cho, it was able to "blue bookstore" as the "24-hour bookstore". Or no longer do I have to suddenly materials collected, as it can happen that put together something by tomorrow, it will be saved so if there is a store that is open to the kind of time. Uchi of bookstores were originally open until two o'clock midnight. Because those people are often around, but really I reputation was good also well I am also come to the customer, on the other hand the clerk at is I have exhausted ... This is when the effect is the opposite, to shorten the little time whats.

West:In the 1980s by doing until 5:00 Aoyama Book Center in Roppongi in the morning, we had been reluctant handy from people in the industry.

Fukui:Because business hours, because still is culture itself of the bottom of the store .... We are in the middle of the night type of shop gather that kind of person who, you may market is born by the people who have gathered there. We also I often said I, "what are bookstores in?", Most is that it's "the like". Then when you think of those bookstore features such like, and simply not just sell things, come people to the store, where they can exchange "I have read the Aiu this, I was saying like this is" Tsu conversation I mean is born. Came out new wisdom from there, I think the kana is not it certain functions to become a place that can send something, we have to Aiu form. Since the neighborhood there are many creators, Sonaruto naturally people gather. I mean as a result it is a big success, I think that was good.

West:Event also Irasshai well open at the store?

Fukui:So not 's what is, what to make, part of what is communicated, even in any business I think that it is the same. We believe that going anyway try in a small place.

"Hobby, easy to understand and attribute instead of the usual" (Matsunaga's)

West:Then we want to capture the "Shibuya of the market," but, in the Matsunaga's answer there is a keyword "hobby, easy-to-understand and attribute instead of the usual". What does this mean?

Matsunaga:109, Toka Udagawacho, Toka Kamiyama-cho, in the Shibuya has come out very characteristics of each region, the store tailored to the hobby has been deployed. Cafes and dining options to Yes, subtle even in fashion differences ..., there are quite also greatly different place without 's subtle. If you go to the area, those that hobby shops and visitor, I know about if you look at the people who are walking.

"Uncle is small and coziness that are of young people" (Matsunaga's)

West:In addition to the Matsunaga's keyword "little uncle, coziness you're a young man." There was also because.

Matsunaga:Nowadays became so another uncle, I never quite feel yourself (laughs), not have too much Uncle around when young, or asked to accept even if the fuss at the same young people to each other, anyway topic also hobby also only people of a similar age, I think that was enjoyed wherever you go. Also in the seniors and juniors is somewhat, I was very little of Tteyuu playing doing care while feeling the gap between generations. If you now ....

West:Looking at the young people in Shibuya, it does not seem to so much cramped likely. It does not mean carefree, but you seem to find each split and their whereabouts.

Matsunaga:Maybe, and I think do a place called themselves most shining was Shibuya ....

West:Would you like to see from Takano's field?

Takano:Compared with something Ginza, Shinjuku but a little I think landscape is different, Shibuya it will be allowed Even if you are casual. Although actual age is do I also an aunt (laughs), such that there is something to make me forget that it is the aunt .... For example, Toka Friday evening, we come to the shopping women who work in the 30's or 40's. It is said that "young Shibuya," but, in fact, I might be cozy place where the good even for not young people when I look back.

West:I There is a place that will certainly not be an illusion. Without skittshness, if we entered the Zukazuka, it makes me forget for a moment that it is an uncle.

Takano:I will annoying for the young people ... (laughs).

"City epidemic can coexist check can, young people and adults of young people" (Fukui's)

West:The Fukui's "can check the epidemic of young people" thing, I have mentioned the keyword "young people and the city that adults can coexist" from it.

Fukui:But came out to talk of just fashion, I think that there is any split and a "city of consumption". For example, even in the Ape at Uniqlo, we're also doing the same dressed approximate local city youth to wear Shibuya of young people. In this sense there is also a mass consumption It is also information transmission. I feel every day that the "epidemic is Do'm town you are born." Even if somehow looking at the people, It is interesting to know this kind of dress is a trend, a tendency or something Do's mainstream do the young child.

Takano:To back the maker has taken just bag photo in Shibuya, manufacturer's shoes has taken just photos of shoes. It is a case is often the entire industry is paying attention to the "Shibuya of the city".

West:I think that it is still, Shibuya as the industry is the certain source of?

Takano:Shibuya fashion it's a very fast deployment. Out one of the flow, also disappeared, but also sometimes different movement, and Toka or back again .... That, like there is a regularity, I think that still have to be looking at the place Tteyuu not like ....

Fukui:What's interesting is that the 109 trend, the trend of the mode system coexist. 109 trend is to have originated in the heart of Shibuya, but the mode trend has sent around the Ebisu Toka Daikanyama around if anything. Even 109 ones is difficult, so it can be worn with some I-mode system adult, I think that if Do not interesting such a place comes into view.

"Cyber Zone: demonstration of the AR" (Takano)

West:In the aspect of "Shibuya as a media", Takano from: I was given the keyword "Cyber Zone demonstration experiment of the AR".

Takano:As part of Cyber Zone project, it has been recently carried out frequently AR experiment in Shibuya of the city. We do experiments have been carried out also in Kyoto, Shibuya nor Marunouchi in Shinjuku in Tokyo. From an objective viewpoint is "Shibuya of the city", I feel that is being evaluated in such surface.

West:On the other hand also has been in and out talking about information dissemination power of the "Shibuya of the city" has weakened in, but ....

Takano:It will say that Shibuya likeness is gone. But such talk is not only Shibuya, because also in progress homogenization anywhere in the city ....

West:I get good keyword "Shibuya-ness," but it is hard to quite say a word. I guess important is to think but.

"Junk culture and upper culture is living" (Fukui's)

West:I would like to talk about "Shibuya of Culture," but, from Mr. Fukui is the keyword "junk culture and upper culture is living," it went up. I There is also a place where communication with the story of the previous fashion.

Fukui:That's right. And Marukyu cultural, to exist thing called mode cultural, if there is a large company, such as That's hundreds of millions earn, there is also a place that is firmly luck in subsistence. Impression that such things are to some extent mixed strong. It is also the part that contains the net cafe Toka Akiba system ish culture in addition. Shibuya, from the top to the foot, all is to feel that the Do's town taste, I think where there is interesting.

"Shibuya local group" (Takano)

West:I want to last-mentioned the words of Takano. This is also I Across feeling is, but please tell us about the keyword "Shibuya local group."

Takano:Or was a "family bike" in Shibuya, I have worked many people who are making creative. Do such people say that for "Shibuya of local", moving in for the lifestyle of the local people, I think that should I become a cozy town, such as to fit close to the more life and culture ne.

West:Become and do business, "Udagawa group" gathered such people? (Lol).

Takano:So, to "Udagawa group" (laughs).

West:Shibuya is a big city, people who have a work life or in Shibuya again, Shibuya also considering that one of the "local", missing cotter and the shoulder of the force, it is easy to a little more share their cycle I think I and I think I made.

Takano:I agree. Given that it divided live it, to have also "business group", to have also "group creators" .... Speaking now "creative city theory" of the epidemic of Richard Florida, a or offices creators, you place to Dari live, I think first and Is not Shibuya. And to the one the word "Shibuya local group" keyword, everyone you might advance before Shibuya also one step and go pool their wisdom joined forces.

Finally, a word ...

West:Finally, can I ask from you by word. Thank you from Mr. Fukui.

Fukui:It will become a repeat, but I think not it "can be resolved all at Shibuya". If you want to touch the culture of the most advanced ones, where I think it is an interesting place called there are things that can be completed.

West:It is a feeling that Rassharu muffled in Shibuya.

Fukui:That's right. Their actions range will get probably be enough in Shibuya. To a great extent Toka there are not movies that look not to be over there, Toka want there to go to the meal, there is no that most exiting the Shibuya except that sort of a. Given the positive, I think it's that are satisfied (in Shibuya of the city).

West:Is Matsunaga-san is how.

Matsunaga:I want to revive the "pedestrian" in Yoyogi Park.

West:I see (laughs). You will forget that it is, Yoyogi Park is it is a powerful weapon of Shibuya.

Matsunaga:Akihabara also I want to also revive the pedestrian paradise, is the place where everyone is united in a place called. If it is a new pedestrian mall in Shibuya, including bad place also a good place for a long time ago, it is information dissemination towards a more future, and I think we made based on the incubation can infrastructure .... Even if the activation even in the tourist attract, I think the Do in Shibuya detonator.

West:It is a powerful attract tactics. In Takano-san?

Takano:I came out the word "future", but the technology that we just talked a little bit "AR" is, what if not successful in Shibuya of the kana. The first place I "AR", how much is do you know that person?

West:Well, let's take a little listen. The word "AR" If you heard for the first time today in the venue, can you give me a show of hands.

Takano:More than half ... It is surprisingly large. I did a decent explanation, AR and is thing called "Augmented Reality" = diffusion reality, can be used if there is a GPS feature in Have you started with the iPhone.

West:Recently, it has become a hot topic in the "Sekai Camera".

Takano:But something I have to really penetrate to more people in technology, just know about before I even really half a year. Not just a little more technology, whether it is not necessary to contact with the art ones .... It is because I think that it is useless and not in the "Shibuya of the city", the Fashion or music, games, we expect the possibility of mix is technology such as animation. This is my interest in this year.

West:Now with your time soon. As a gentle series of talks about the thing Shibuya, so we would like to continue in the future, I think that if Ikere squeeze the wisdom with you in the future. Thank you very much.