SHIBUYA BUNKA SPECIAL

発信する「shibuya1000」〜ファッションから考える渋谷

With the opening of the FUKU-TOSHIN LINE , the underground space of Meiji Dori was newly expanded. At shibuya 1000, we will display an apparel display of 35 mannequins in a large space of 400 square meters. The participants are the apparel company "deep sweet easy", which is a combination of Ai Naganaga and Azumami, and 4 fashion schools. This time, I asked Azuma, owner and designer of "deep sweet easy", to talk about the purpose of the fashion exhibition and his thoughts on Shibuya.

※ interview September 12, 2008, is what was recorded in the "deep sweet easy" in Daikanyama.

1. I Shibuya, what hell! ?

2. Shibuya to think from the photos

3. Shibuya think from fashion

4. Shibuya think from building

Shibuya, do not know what or town of the end location. It is very certain miscellaneous sense of town.
Minoru Azuma

Minoru Azuma (fashion designer)
After Tokyo Mode Gakuen graduation, at Comme des Garçons, serve a four-year pattern makers. 2002, along with the Ai Tominaga had already worked as a super model at the time, launched a ladies fashion brand "deep sweet easy", to open a retail store in Daikanyama. Currently working as the owner and designer of the "deep sweet easy".
»Deep sweet easy

Using the "shibuya1000", I want to explore a good shape for the Shibuya

- For the first time of the encounter of Shibuya and is, or was when I was?

When you are in the country, which was enclosed people in words Tteyuu "Tokyo", after Tokyo is, I was surprised first that there is a town in one by one station. I went to Tokyo Mode Gakuen in Shinjuku, but it was at that time Shibuya play location. Once upon a time, I had the club Tteyuu Pithecanthropus in Harajuku. It has become a clubhouse Tteyuu club D. Now it is not there anymore, I was playing very well at such a place. In, drinking in Shibuya to the club the way back, I was hanging around until the morning. It was fun.

- Do you have any impression on the city of Shibuya?

It is very certain miscellaneous sense of town. For example, if you were Akihabara or "nerd" or "appliances", you were Shinjuku or "Kabukicho", Is not there I kind of keyword. But I Shibuya, there is a young image received from the "109" or "town center", there is also a "Daikanyama" like a calm atmosphere, there is also a like a luxury, "Aoyama". But it was a city that is diverse. I do not know what or town that's after all. There is also this art event has become the theme. I do good and ended up saying "Shibuya = This is it!", Do well not to. In people who love the city of Shibuya, I wonder can I go to make a what Shibuya. This time of the event, using the guidelines of "shibuya1000", it's also a chance to explore the what or the shape of a good shape for the Shibuya.

- Why did you choose the Daikanyama in retail stores?

We opened the deep sweet easy to September 7 years ago, Daikanyama is I think I'm cozy. It does not mean there are many people, I'm not even in places Tteyuu convenient many department stores, walk the city while strolling. For commercial premises is not so dense, to walking is very stylish people, because there is also in the city are living people, the environment to be doing care. There was also a longing Tteyuu to put out the shops here.

It works to be exhibited in shibuya1000. From deep sweat easy 2008 AW collection

Not too suffer from anxiety to realistic thing.
To young children, I want you to chase a little more various "possibility".

- What is the aim of the fashion exhibition "shibuya1000"?

There are many people who use Shibuya Station from the beginning, but in terms of traffic volume, it is used only from the entrance of JR up to about 109 underground. By any means, the exit toward the FUKU-TOSHIN LINE is less crowded with people. So, there is an aim that you want you to recognize the place by doing something. Fashion exhibition aims to create different spaces in public places, and I hope that people can create more and more moving flows. I feel that this event aims for "people make people, people make cities".

- In the fashion exhibition "shibuya1000", do you appeared What clothes?

ブースは10月3日(金)〜5日(日)の第一部と、10月6日(月)〜13日(月)の第二部に分かれています。第一部では、deep sweet easyの今年の秋冬物を並べて、第二部では、服飾の専門学校から、東京モード学園さん、バンタンデザイン研究所さん、杉野学園ドレスメーカー学院さん、昭和女子大学さんのそれぞれの作品を並べます。宮益坂の下に、400平米くらい空きスペースがあって、そこを使って展示をしていきます。

Clothes of the concept of --deep sweet easy would be what?

Creative Director
Ai Tominaga

I deep sweet easy, it was e-mail address of Tominaga (love). The brand name when you're talking to each other, I suddenly I'm her e-mail address is tried in the mood heard "Are a deep sweet easy Why?". And then, "Some time deep me people, if there even when they are sweet, not that there is also something like that easy?" Tominaga is saying. "Oh, it, by trying to brand name" (laughs). The deep, there is a meaning I deep you with feeling Tteyuu "I want to pursue for the clothes, I want to make things better." The sweet, I'm feel the meaning Tteyuu "feminine" not just Toka Toka cute sweet. Because the women's clothes, to those who wear the clothes we would want to have a sweet sense of "Do not forget to femininity." In, the Tteyuu easy is had caught in the wind "not eager", Tteyuu "not so much Ikigoma, not it good to go capture the now of the atmosphere to easy?". Its three keywords are in the main shaft.

- The second half, lined with students who work of specialized school?

The theme of the second half of the exhibition is the "Possibility" (= possibility). Not limited to Shibuya, Is not there I young people of energy. But now It is often also co who have anxiety is or was a job shortage, there is an air is heavy feel. Than the kind of realistic thing is to young children, I think Naa want to chase a little more dream. Or is alive today and tomorrow, and think of me, you were in Japan, it is not it is roughly alive no matter what and even if the bytes. Without thinking is still that of the much earlier Once was, variety or start with a possibility, I do feel I Naa want to go hit that you want to do. Even in this event, but it came out in various ways also limited by the fact that public places, "just because this place, such a thing can be," or, I want you to various ideas for the reason I "because I want to do."


1. I Shibuya, what hell! ?

2. Shibuya to think from the photos

3. Shibuya think from fashion

4. Shibuya think from building

Special Feature Articles List