Shibuya culture project

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Three that HIKARIE × SHIBUYA Hikarie to recommend

This month, we pick up recommendations from the latest culture information such as "Exhibitions" and "Events" held in Shibuya Hikarie .

The theme

Shibuya Hikarie "8 /" Pick Up in July

ご当地キティのお土産や、スライムをモチーフにした肉まんなどのキャラクター関連商品から、「ビックロ」「モスド」などのブランドまで、最近は異色のコンテンツが協業・融合する「コラボレーション」が数多く目立つ。「コラボ」は2000年頃から徐々に増え始め、現在ではコンテンツの効果的なPR手法の一つとして定着化している。キティ好きな人が全国の名産物を知るキッカケになったり、ビックカメラに来店した消費者がユニクロの商品を手にしたり、全く異なるジャンルやイメージを持つコンテンツ同士の組み合わせは、コンテンツの新たな魅力を引き出し、これまで接点のなかった消費者にコンテンツをアピールする機会を創出する。 今回は渋谷ヒカリエで7月に展開される企画の中から、異なる2者がそれぞれの特性を活かすことで、コンテンツの魅力を引き出すことに取り組む展示・イベントを3本ピックアップ。女子大生と職人のコラボ作品、生産者と消費者のコラボとも言えるオーダーメードの製品づくり、さらには地域の特産品を盛り込んだご当地パイ…。さまざまな異色コラボから、新たなアイデアを発想するヒントにしてみてはいかがでしょうか。

This Month Specials

The order of chance Exhibition

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title
The order of chance Exhibition
Venue
Shibuya Hikarie 8 / Creative Lounge MOV
Holding period
July 18, 2014 (Friday) to July 27 (Sunday)
Holding time
11:00〜20:00
Participation
DAN TOMIMATSU, FOOTWORKS, MAISON JUNYA KUMAMARU

From Creative Lounge in MOV "aiiima1~3" In the July 18, jewelry, insole, the up-and-coming brand showcase Gakeru jacket, and more at made-to-order is opened. To participate, products between industrial products and handicrafts, design work on the jewelry company"DAN TOMIMATSU", To fabricate the insole to arrange the balance of the foot is the foundation of the body in the made-to-order"FOOTWORKS", Such as materials and silhouette in pursuit of elegance in the heart of the men's jacket, survived attention to detail Odameidoburandoru"MAISON JUNYA KUMAMARU"3 brand. During the period at the venue, while the production of made-to-order goods, exhibition, such as the recent project. Made-to-order and are, rather than to pursue the existing design, the one and only create products towards the main request of only one person. While watching the production process, not try to taste the charm of the dish making up in the producer and the sponsor?

Shibu production Shibusan acrylic Project

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Organizer: Showa Women's University Tachibana laboratory
title
Shibu production Shibusan acrylic Project
Venue
Shibuya Hikarie 8 / COURT
Holding period
July 19, 2014 (Sat) - July 21 (Mon)
Holding time
11:00〜20:00
Participation
Showa Women's University students, Shibuya of acrylic craftsman
Admission fee
Free

For three days from July 19 in COURT, exhibition arranging the acrylic products Shibuya of acrylic craftsmen and Showa Women's University students were created in collaboration "Shibu production Shibusan acrylic Project" is opened.
The "Shibu production -Shibusan-" project, in the center of Showa Women's University Department of Environmental Design, TachibanaRinHisashi teacher, along with the students of the laboratory, the craftsmanship and research, birth a new design from the free thinking of students It attempts to do so. Working in Shibuya, in collaboration with acrylic craftsman of gravel 30 years, the "tricks" of the craftsman to bring out the difficult of acrylic material charm of processing, the birth as acrylic products packed with student ideas. That students and artisans, whether the two to live in seemingly far removed from values ​​has created a what kind of harmony, I want to explore from many of the finished products.

Nationwide loose pie Exhibition

title
Nationwide loose pie Exhibition
Venue
Shibuya Hikarie 8 / d47 MUSEUM
Holding period
July 25, 2014 (Friday) to August 3 (Sunday)
Holding time
11:00〜20:00
Admission fee
Free
Organized by
Availing

d47 from MUSEUM In the July 25, exhibition collected from across the country to "your local pie", which is known in the eel pie "National loose pie Exhibition" is started.
Loose pie expert Fujii bronze's curator is to act as such as writer, TV writer. Speaking of yelling batter eel powder "eel pie" in pie dough, in the "specialty souvenir" that known of Hamamatsu, Shizuoka Prefecture in Lake Hamana production eel, dish that can be called souvenirs of the representative of the whole country. Souvenir products that combine the Local Food Ingredients of various places in the pie like this is, in fact, that he is present in the whole country. Unlike traditional sweets such as buns and rice crackers, your local ingredients and, with the motif of the non-food many collaboration, such as shallow pie souvenir of history, "noodles", "freshwater clam," "chicken wings". The "looseness" of the concept as an attractive of pie pastry, introduce a "loose pie" that was collected from the 47 prefectures under one roof at the venue. Also it features shops that you can taste and purchase a variety of loose pie. Crispy mouthfeel was kneaded in the pie dough, is try to feel free to taste the "jewel" of each region?

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