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Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

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Hasegawa GaToshio's
( "Printworks Studio Shibuya" store manager / Dogenzaka Youth Chairman)

109 in front of the scramble crossing,
I want to achieve, "the end of the year countdown event".

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1972 (Showa 47) Shibuya Shinsen born. Rikkyo University after graduation, about eight years working as a business of a leading housing manufacturers. The 30-year-old retired machine, the father, is a family business to support the brother help "Hasegawa Print". In addition to in charge of sales, wield the ability as a manager of the "print shop Sun". November 2014, letterpress printing machine will open the workshop "Printworks Studio Shibuya" that can be used to Dogenzaka, involved in the management of the shop as a store manager.

Such as 3D printers and print-on-demand, in the digitization of the printing industry to accelerate, last November 2014, a manual of letterpress printing machine is space "Printworks Studio Shibuya (Print Works studio Shibuya)" that can be used in rental to Dogenzaka open. Had worked on this shop is, was born Hasegawa GaToshio's as the second son of Shibuya of long-established printing company. Such as "dent", "blur", Hasegawa, who know the fun of letterpress printing, which runs counter to the conventional printing needs, that I want to convey to many people the work creating the charm of the old machine unique through the same store. Welcomed Hasegawa in this key person interviews, along with the get told enough to "appeal of letterpress printing", I had also touched on "issues of Dogenzaka towards the re-development" from the standpoint of Dogenzaka Youth Association Chairman .

Petting and paper waste in childhood, that feeling is linked to the letterpress printing.

_ Hasegawa printing of its founding has heard that 1927, but please tell me the history of the family business.

Originally opened a stationery shop to grandfather 1927. Students who attend the University of Tokyo, there is a shop in the middle of the route to go from Shibuya Station to Komabahigashi Ohmae, it says to have been a business to students for. Location along the road just exit from the Tokyu headquarters in the old Yamate Street. Along with the expansion work of the road, before about 30 years, it was moved to its current location at a distance about 200 meters from there (Shenzhen).

Print shop from _ Bunguya san changed the business category in, why?

Stationery sales of flow, beginning to increase, such as from little by little the order of the printing school or company, I have heard that it has turned-printing shop. Then, Tokyo has shops in the large air raid is so all was destroyed, yes grandfather who was rebuilding and worked reckless. After the war, because it was time that had also increased printing and paper demand.

_ Head office and factory in Shenzhen, also has been deployed in on-demand printing can "print shop Sun" also Dogenzaka, such as business cards. Among them, do you Hasegawa yourself is what kind of work?

After graduating from college, a job in housing manufacturers, worked about eight years as sales positions. Third generation is in the footsteps brother, but increases the feeling that I want to liven up the family business to support a brother the opportunity the 30-year-old, to help the family business. Currently, while in charge of the externally sales by taking advantage of the sales experience of housing manufacturers era, it is also such as the manager of the "print shop Sun".

Etc. _ on-demand and 3D printers, in the digitization of the printing industry is advancing, why this time, shop "Printworks Studio Shibuya" what I was thinking and trying to open that can letterpress printing to Dogenzaka, tell me the opportunity of the idea give me.

Not only the printing industry, generally SNS also is epidemic, Toka to presentations on the iPad for business ..., everyone continues to look at the Internet much, I think you have the environment that have been caught up in the wave of all the time digital. But, when once again followed the memory of my own childhood, I think it was noticed very strong thing for the paper. To keep accumulate such as waste paper, which was cut to the home, I was there like a place paper dump in the basement. I was a child, there because it was in good playing, I'm thing feeling like that, "touches the paper" remains in the body even now. Perhaps the experience of these childhood, I think that would'm interested evocative background to the letterpress printing machine, which is an analog.

In order to produce a classical atmosphere, of performing the service wearing a sure hat in the shop.

Intentionally or dented, or let hoarse, in print and reverse of the idea until now.

_ Letterpress printing of charm, Do you have to what point?

Post cards smoked in letterpress printing

For example, I think or recessed deliberately a paper in print, such as or make it blurred the ink, for it is that kind of thing is that it is the charm of letterpress printing. Even now, Katsujiya san and you're doing for a long time, letterpress printing shop there are still a few hotels in Tokyo. The shopkeeper about you 70 to 80 years old. Old-fashioned letterpress printing shop is, not as much as possible dent, not to faint, such as placing a uniform ink to clean, it is how not technology that you want to print to clean was very important. However, digitization progresses, in an age that can easily clean output on demand, have sought the design and art of, Toka to how recessed, such as dare put out the texture of the paper, the reverse of the needs from the conventional It has begun born. Typesetting shop is there is a place to become one of skill in the art to undergo a simple order business and "keep doing this," but, So lonely. Rather than orders only, while proposals from here, because Do would be fun when you're place where Ikeru make up together with our customers is the reason that opened this shop. The letterpress printing is an old technology that has a history of 550 years, while leveraging it as a new expression tool, we would like to create a new value.

Compared to _ offset print and on-demand, do you think that it is not profitable to clear business, we have obtained the understanding of your family soon?

Toka is fun people, things like get to feel the happiness to people, to business basis we thought it would be to be long-lasting. Currently, the printing industry is there is a place where even like a price competition, has become a very important is that we are working to differentiate. In that sense, the presentation to the family or letterpress printing is not to become the differentiation of one. President was also he has shown understanding and "wonder if there is also a kind of proposal." For example, even if to put out one business card, and receive a business card made on demand, it is to receive a business card that was smoked in letterpress printing difference in apparent reaction, or "I'm He that letterpress printing", there always communication I think that is born. Precisely because being in the printing industry that digitization proceeds, might have been born the idea to feel the warmth of such a person.

_ Are using in this space "manual letterpress printing" is, do a long time ago, I machine that has been used in the Hasegawa print?

Letter press letterpress printing

No, the difference. Certainly "print shop Sun" long ago 40 years, which started the, the printing of business cards, which had received the order, had smoked in the semi-automatic large letterpress printing machine. But, with the wave of digitization, there are circumstances that the machine also had to dispose of. This time, when to open this shop, we looked hard quite a secondhand market. And quite without, to three of the 30 years before the manual of the machine while using a variety of go-between, was somehow secured.

Do you _ for a pretty high?

No, it is cheap. Of whether, but is a story that when compared with the current of the printing press, the market price is about roughly one 200,000 yen. Rather than price is so and so, I think that because the machine itself is rare, Toka designer's, people like me who want to use the letterpress printing with a new idea, are always looking for.

_ Maintenance and repair can be a person, do you have any now?

Structure is simple, because they can be in extremely rugged, it is almost never break. Of course, easy maintenance is done also in the out, but do not take it so troublesome. Type so you can use from your computer data causing the resin plate to letterpress printing, you can use fonts freely.

_ Type is I'm not a metal.

I think and say letterpress printing and there are more to be the image of the type of metal, but there is a flow to use the resin plate from the front about 30, 40 years. Type of metal will get damage the print and go over a period of pressure trying recessing the paper, but the resin plate is not only character, is simply free to make from such as logos and illustrations data. Therefore, if you want to do something in the letterpress printing machine, ask first to the plate-making shop, a process is required that get to cause the resin plate from the data. In short So you make a stamp for printing. Sometimes, you people who want to do the company of the envelope in the letterpress printing comes to consultation, but if just want printing to quickly clean, I is better that we did in the offset, I say. Whether customers are asking what on earth. Do you want printing to clean, or such as whether you want to put out a single one faint taste, it is important whether they perceive how the letterpress value of which also take cost and time.

And free wi-fi, is equipped with a work space that manufacturing can be.

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