Shibuya culture project

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Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

Shibuya is it the city to allow the "what you want to do," everyone has created a chaotic culture

In a number of graduates of Kuwasawa Design Institute, which has produced a first-class designer, Mr. Masaaki Ichinose is now to serve as the school's deputy director. Shibuya in Ichinose, who has been staring at for more than 40 years, from the point of view of the designer unique, I was told that the desire to Shibuya town of transition and future.

And take too seriously the Shibuya of charm, it is understood the essence of the culture

- Please tell us about the encounter of Ichinose-san and Shibuya.

Because socializing since I became a student of Kuwasawa Design and Shibuya, will be more than another 40 years. I think it was a land such that the stage of the novel is the first place in the Meiji era I Shibuya. Doppo Kunikida spent two years as a student in the rural areas around the now of NHK, where he wrote the "Musashino". Katai Tayama is, though wrote that when I visited the ambulatory, though the river flows in the neighborhood of the house of the ambulatory there is a depiction of "Dobashi beside the water wheel across." That aside there is a tea plantation and Daikonbatake, I cow is near to or not half the grass. Then probably tributary of Udagawa per model also Yoyogi-Uehara of the "Spring of brook" in the song. It's sight of a dream that can not be considered now. Although they are knowledge that I read in the book, I also compared with the time was a student, Shibuya was terribly changed. Swagger is guys university karate part wearing a school uniform is at the time of the center city, gone is the general of the people past the 10 o'clock at night, I was Monomonoshii atmosphere.

- Will then has undergone any changes.

And gradually fade the trend of rudeness, it's poised to accept the comparator in the heart of the center city, completely now college town. I before about 35 years became a lecturer of Kuwasawa Design is if there is a large bar called "rainbow counter" in the city center, I was going to drink well with her students. A growing number of father in the town in the meantime, began to stand out something to attract the sex shop. We I was walking while saying say "gonna's father when you are called out to touts" (laughs). However, gradually Shibuya is no longer seen the figure of the captured begin when the father as information source, began to return overflowing with young people. The Makoto Shiina essay that I read about 10 years ago I was written say "no longer put it from finally Shibuya Station within 2 kilometers" (laughs).

- The Kuwasawa Design is in the Shibuya do you have any reason.

It has a large meaning in itself that in Shibuya. I in the first year of the first lesson is, "Do Shibuya What what town, firm understanding white" reportedly, you to sketch the city. Shibuya is a strange town. I think you have been calling contradictory image of "source of information" and "noisy and dirty" is at the same time in the press. Negative image despite the strong, gather a lot of people at the center of the young people. We walk the streets in order to find the reason. But first, nothing is found. I sketch the various things To mess, the essential thing is not drawn. Still I think are aggregated within walking the streets, people movement and will be such as to be found so that the form of streets and shops. But I think that I, Shibuya of appeal is not only it. If you can understand it, will surely the essence of culture is seen. Perhaps the answer is not one. What culture, I think those things.

Then, graduates of Kuwasawa In its more than 20,000, but during the course we are also designer who won fame, the office is almost do this around a. Aoyama street from Daikanyama, you are in range to go Uehara ... everyone walking. And "Do I you're not away from the mulberry swamp forever", I liked well (laughs). Business card in Shibuya, but I was completely different seems to have credibility in only know that Minato-ku.

- Mr. Ichinose is do you think What culture of Shibuya.

The student, talk well with the "Urahara dare to go to the Cat Street (Harajuku)". The Cat Street a lot of things that worked in the designer, has spread a different scene from the center city. Walking people have atmosphere and looking also completely different. Further extend the legs to Omotesando and Aoyama, change this also rattle and landscape. For example, Dogenzaka, center street, Koen-dori, has been able to trickle down without anyone to plan such as Miya Miyamasuzaka. So it's good. Oh try together the whole, it was good did not you trying this. Each is characterized, should there is a story, it is good to enjoy on your own and migratory there people. City gather a completely different street aspect in so narrow area it does not exist is also looking for anywhere in the world. This is when he does not have other sign that a mix of culture in Shibuya I think.

- Youth culture such as those found in the center city, how to see.

The emergence of women called Yamanba is but it is an interesting phenomenon. In about three years prior to the Paris Collection, Shibuya Yamanba there was to have been the motif. The fashion world of Paris are always looking for a motif, often folk costume, such as Africa and Southeast Asia will be selected. Folk costumes, for example, color or pattern is defined by such faith. However Yamanba has expressed to the dictates of instinct without being bound by what person. I think the want to live by instinct Even us, is not it have been limited by the order and reason. In that respect, I do not know why they became so, anyway, have a completely free dressed in among those entering the hand. And, I think that it Shibuya was acceptable.

Capture or children is what you think, we want to build a place that represents a "dream"

- Mr. Ichinose How do you feel the Shibuya of charm.

I feel attracted to chaotic place still that culture is mixed. If you traveled to Europe, but the historic cityscape beautiful have been established, I do not think personally interesting. Not present chaos is because it has been built in a planned, I feel that "I wonder there is no play." When the students from Europe visit the Shibuya, and shining eyes, "It is a fantastic city!". Such charm is in the Shibuya, everyone is doing what you want to do to the individual, I think it's because uncontrolled in the overall plan. Since not clean it because culture can not be created by plan from above. Essentially, what you need is what appear spontaneously. For example, do you think the center city dentist is? It's actually there are a number. Although you might not stand out, and tooth decay is forced to become painful, it can be found properly (laughs). Tinged with vibrant gathered from door to door in such a way of the city center, and with a variety of directions, the city begins to move. And, it will not have things that do not need as rudeness has disappeared in the past. I think that there is a living town that kind of "self-cleaning effect".

- Do you have the feeling that cherish the Shibuya of the old days.

I agree. The original is what "City of Water" of enough to be referred to as the "Oriental Venice" I Tokyo. Fujimori professor of Tokyo University in Tokyo is to say to be able to round down the river, there was a thing that you practice. But most is the culvert is now, I am really so was able to round. After all, I have the feeling that I want back the kind of spectacle. Still in Shibuya was Nabeshima of home territory, I think there are still also historic attractions. Geisha culture of Maruyama-cho It does not mean completely eliminated. If something entertainer the treatment cuisine that is here in Tokyo to introduce, address is or was Shibuya. "That shop, there was Do," but I have become unobtrusive presence as I think, I think the culture from the old days are alive still.

- Future, in Shibuya, do you look for any such changes.

I personally "Dogenzaka" is I believe that name to represent the Shibuya. So ask Good luck also to shopping street, let me be more activated. Sex shop and gangsters by the self-cleaning action The more people who ask what there cultural should go disappeared. The Dogenzaka there is a cherry tree, until a few years ago the people of the mall had a cherry blossom viewing. Looking at it, but it is I think a "good Do". The feeling that it is a fun person who drank under the cherry tree than the cafes I think we to have been imprinted. It might be interesting also to attract an open cafe in the care of such feelings. However, the cafe because it is where you want to take a break, because you also in theater even in shopping, you may need to create an attractive "destination" to Dogenzaka. What I thought was very disappointing from Shibuya's planetarium is no longer is because it was a facility that represents a "dream". When to make things is necessary to share tell a dream, a person is not a collection only still abacus account. Captures whether the children are what you think, I think also want to create a place that represents the dream that fits in this day and age.

- In the field of design Can you tell the future of vision.

And say design the image of the color and shape, but it is a "sense", the design is more fundamental life. How life has become rich if, in the design of the proposed thinking or spend pleasant, that such by everyone, not only in color and shape is produced in the process. Kuwasawa Design was born in order to design in 1954 of the post-war reconstruction period, of a new era of life. Because now is now rich is "life" in the material surface, I think that from now on there is a need to consider the design to enrich the "life". For example, even those cheap price, if Umarere is the feeling that you want to last longer and carefully handled to its owner, resulting in waste is reduced. So we would like to propose our lives re staring at the multilateral design.

■ profile
Mr. Masaaki Ichinose
1968, Vocational Kuwasawa Design graduation. The same year, he joined the Corporation design system, architect, studied with Kiyoshi Seike, to design a large number of residential construction. 1973, admitted as a lecturer in Kuwasawa Design. In 1979, the institute assistant professor. In 1991, the same professor. In 1996, the same director. 2005, retired as director by the expiration of his term. Currently, Kuwasawa Design Institute deputy director and professor.

Kuwasawa Design School Kuwasawa Design SchoolFounded in 1954. Currently, a comprehensive design department in the daytime part, established a design major department during the night part, fashion and interior, graphic, and product, has produced the designer in various fields. It opened the Tokyo Zokei University in 1966.
Address: Shibuya-ku, Tokyo Jinnan 1-4-17
TEL:03-3463-2431

Kuwasawa Design School

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