Shibuya culture project

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Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

Ideal lifestyle Shibuya realize - the differentiation taking advantage of the attractiveness of the regionShibuya five years ago named "bit valley", Kiyoshi Nishikawa net age, which has been supporting a number of venture entrepreneurs in this area. Himself, Become familiar from childhood in Shibuya, which is still continue to work in Shibuya "Shibuya of the people". To the Nishikawa, Shibuya of and involvement, trends in the venture companies in the land, further heard a way to walk Shibuya in the future.
- In the first place, Nishikawa and Shibuya and encounter, Will was always around.Since my parents' house was Kichijoji, I could go to Shibuya with a single train. Moreover, a close relative lived in Ikejiri and was playing in Shibuya with his relatives since childhood. At that time, Tamaden (current TOKYU DEN-EN-TOSHI LINE ) was running. Because I was in Komaba, I often walked to Shibuya. At that time, there was an okonomiyaki shop called "Kokeshi", and I used to drink there often.
There remains a vulgar culture can be felt somewhere history- What reason Shibuya Will opened an office in.
In addition to that it was like Shibuya, I wanted to achieve the lifestyle of "workplaces approaching". Myself, of course, is also, employees. If uninhabitable in the city of peripheral such as Shimokitazawa and Ikejiri, you can also commute by bicycle hopefully. Because there is also a cheap apartment habitable even in young people is on that side, troubled place also live employee. If the business district of per Toranomon, so we do not go into why. It had offices in the first Shoto, at the time and that the rent was relatively cheap, because it was "lip" of the city of Shibuya. Because too commercial street right in the middle of is there was a little sense of resistance. So far in office, twice, but I moved, after all, I have been hanging around the neighborhood.

- But it has also been changing around Shoto now.Steadily been surging the city, but it has been attracting attention now is tell me "back Shibuya". Neighborhood of but Maruyama Street, rather than a large office building, there are still also something still cluttered with atmosphere drifting small greengrocer. Originally or because it was red-light district, to remain somewhere vulgar culture can feel the history, you may also be surprised to have to walk the person who had the shamisen even now. The region is interesting. Some face that live unfolds every night are a host of live house, is also a love hotel district. Also it is adjacent to further Japan's exclusive residential area. It is really a strange town. Favorite place Nabeshima Shoto park in the office around. Walking and libraries have been or lost in thought. Shoto Museum of Art is also interesting is the building itself, I go occasionally. Many hideaway shops in terms of food, lunch time is not at all impaired. But also are more than ten years, I You have a lot of shops that has not yet entered.

- Because "confusion is" is, Shibuya of charm one of the'll try some.Thing called culture, I think that not interesting only thing clean. Personally also, I like the mess the city. How much even if there is a clean and well-equipped building, I do not think that the city not of the human smell like offices. Shibuya is different from the other town, I feel that "human beings live in town." Recently, more and more adults in the city is growing demand for office in Shibuya, it points is interesting that are mixed with the young people. So-called "Ganguro Gal" something, but it is said that variety, is in Shibuya from the old days have young people of the energy is maintained at the last minute, there is a like a tension simmering. It is a feature of Shibuya, personally I believe that Shibuya likeness also there. Certainly in the center area of ​​the middle, but I feel somewhat uncomfortable in the adult, it is I think not it a good thing if Wakere place to compartmentalization well.

Around the consumption area, shaped so as to surround the opportunity to create (production) is and Is not ideal- Five years ago, I think a lot of entrepreneurs in Shibuya was gathered by the boom of the so-called bit Valley. At that time and now, how the situation has changed.Young people of entrepreneurs heat is still high. Then, as the place to launch the IT-related companies, as usual, Shibuya It is popular. Or that the wind of the land, I think that consciousness, such as the Holy Land has been building. For five years ago it had gathered spontaneously IT venture, I'm I was first named "Bitter Valley". It is various discussion, after all, came to be called the bit Valley. Looking at the current situation, although the five years before the boom became a little subsided, we were expecting and do not the near future, also rise. However, the percentage of the demand, Shibuya is small office network environment and fulfilling is, has also raised the rent compared to the previous. Rent are equipped with infrastructure to around along the old Yamate street also But I'm happy and get to build a modest office (laughs).

- I have been involved for a long time incubation (start-up support), compared to the previous, do you feel that entrepreneurs gather in Shibuya is changing.Five years ago does not even know the capital market, What is public offering (IPO)? People was no less that. But it does say that recent young entrepreneurs Iron Fist, I will excuse me, because from the beginning would assume the listing. Fujita's Toka of cyber agent, Toka Kumagai's GMO, of optimism, such as Mikitani's, look at the equation of the so-called victory, I'll be doing me! And young people excitedly is growing. It is the hope that it will be good news that, once in a while I sometimes come with the Kachin (laughs). C'mon, listed on to the mouth, do not you a little early, Nante.

- By entrepreneurs in Shibuya is activated, do you think that there is any impact for the region.
Not only is consumed, that the production activities in the city is carried out, I think that it is positive for the region. First, It is a plus in terms of tax, there is also the aspect of that entry and exit of people in addition to it. Although people to consume is not visited only occasionally, people who work every day, visit the city. Half, is like living. In as not that there's production activities, I think the city is largely changed. The town, around the consumption area, is shaped so as to surround the opportunity to create (production) I think that Is not ideal. After that, the benefits of the same industry are concentrated also, I think that surprisingly larger look physically. You meet soon also little things.

- After 10 years, when viewed in the span of 20 years later, do you think what I need is in the city of Shibuya.First of all, those not only here, it will be necessary differentiation that. No choice can make the same thing with the other of the city. Ginza Ginza, Shibuya is Shibuya. When you think so, what kind of direction on whether to proceed with differentiation. Personally, "serendipity (discovery of the accident)," is I think that keyword. Town that can discover an unexpected and are walking, is that. Again and huge capital just in town is constructed, everywhere you go you become in the same store. So uninteresting as a town. In Shibuya, I shop, such as the house, each with a different personality is I want you to have integrated. Or, is for example, such as collect 100 hotels antique shop as Gamla Stan, Stockholm, Sweden, it might be good to attract the same theme of the store. You gather it only in humans, also increase the chance that you can discover what unexpected. However, Shibuya of the current situation is, you feel like is being caught up in the principle of the capital. Regulation by the government also might be required to prevent it. In order to protect the culture of the city, can only opened shop of this kind of genre, it is a regulation, such as. Some ingenuity but not money, it is such a young man wants a region put out the store.

■ profile
President Kiyoshi Nishikawa
KDD through the (now KDDI) work, aspiring entrepreneurs at the time of the US head office of Arthur · D · Little.
After returning to Japan, the world's largest Internet companies, participating in the America Online of Japan corporation founded.
Taking advantage of the experience and network of contacts, in February 1998, net business incubator - founded the net age with that, Japan's first business category. NETAGE serve the GROUP portfolio 4 companies outside directors. It performs a proposal for the activation of the entrepreneurial economy typified by "Shibuya Bit Valley Concept", speeches and writing a large number. University of Tokyo College of Liberal Arts College.

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