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Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

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Shinobu's 1974 Tsukamoto, Bunkyo-ku, Tokyo-born. After experience a part-time job of about three years in the bookstore, in 1998, he joined the Hankyu retail Communications (now Hankyu Riteruzu). It participated in the opening member of the book first Shibuya. B1 through the floor, and the purchase in charge of, participated in the launch of suppliers Planning Group in 2003, it is committed to 拡売 of the book first chain MD. And appointed to the Shibuya deputy manager in March 2006.


In the near Shibuya Station is the only large bookstore "Book 1st Shibuya" is closed in mid-October 2007, it was to be re-launched as "Shibuya Cultural Village street store" near the intersection under Dogenzaka. In the locality of Shibuya, so far Shibuya is managed in any concept, it is in Shibuya Cultural Village street shop, How will either be taken over. I asked to speak to Shinobu Tsukamoto Shibuya deputy manager.

9 years ago of opening initially, I was just starting from scratch

- To the closing of the news, what kind of reaction do you have been asked.

"TOKYO magazine center" of Shibuya 1F

General of the customers, and also from publishers and media officials, as "really disappears?", We have been asked is us is spared voice. Initially the book first, which was originally based in Osaka has opened the Shibuya store nine years ago, at the start from where there is no foundation in Tokyo, awareness from the general customers and publishers is also low, is never reputation the high did not say. It It assortment also did not enhance the beginning about now. Under such circumstances, the book first likeness, and the aim of shelf development to pursue Shibuya likeness, such as by further be poured even force on the dissemination of information to the media, and obtained a great deal of trust through 9 years, now, again I feel.

- The "Shibuya-ness", in particular, any assortment of the'll do?

Compared to other city, there are many people who have a cultural "Good" in Shibuya. Moreover, attention of the target is very wide, and yet deep. Perhaps a large bosom to accept the culture. As an example, it could be avoided in the other town, Even so-called "ero guro", in the Shibuya has been accepted as a culture. Precisely because that way there is a diversity of cultures, it often is that we can produce. One of them, is it can be said that the biggest feature of Shibuya "TOKYO magazine Center". Handling the 5000 items close to the magazine until the indies from major, among other things that enhance the culture-based magazine, we worked to matching with the Shibuya of land pattern. Even provided the same corner at other stores, I think that I'm sure of popular now as were not collected.

"Shibuya of young people do not read the book," is a big mistake

- In addition, the assortment of Shibuya is, What are the characteristics or.

There now becoming obsolete, the time that Shibuya has been opened, the work of young artists, such as Suzuki SeiTsuyoshi san and Kazushige Abe is referred to as the "J literature", was born a new trend. As a culture, it will become the same flow as the music of Shibuya. In Shibuya, and such new literature, it was so to speak aim to shelf a mix of the literature of the royal road. In addition, what features also point to enrich the foreign writer. Young people who gather in Shibuya is not uncommon to be told in the image of "do not read books," but there is no such a thing. Sales of literary books are never bad. Come to think of it, Shibuya is because you have fertile cultural soil, it is no wonder as a literary love is not a few.

- Compared to the other stores, Shibuya What a good genre of sales in.

Among the business book is, the IT system and fashion, sales of such marketing is good, I think that represents the Shibuya locality. Among other things, the apparel relationship like many study enthusiastic people have, we book sales and customer service is selling well. In addition, many cases that sell the book in which the Shibuya and subject, for example, Shinichi Sano's nonfiction "TEPCO OL murder" of, Will was great to be close to Maruyama-cho of the crime scene, the most in the nation of bookstores It was of sales. Even serious literature works that the Shibuya on the stage, fine, you sell. Then, personally there pride is referred to as a "bookstore industry-leading freak soccer", among the book first chain, the Shibuya store is related to football book was instrumental in order to best sell stores (laughs).

Book 1st Shibuya shop closed in October 2007

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