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Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

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1948 Gunma Prefecture was born. After dropping out Hosei University, he joined the advertising production. 1972, started working as a freelance copywriter, TCC (Tokyo Copywriters Club) Newcomer Award in 1975. "Strange love", "delicious life" (Seibu Department Store) produce numerous hit copy of such. Its addition to lyrics, literary, also creative activities, such as game production is carried out. 1979 Tokyo Itoi Itoi office establishment, founded in 1989 APE Ape. In 1998, it opened the Internet home page "hobonichi". The total number of accesses of the day more than 1.4 million items.

It celebrated its 10th anniversary in June this year "hobonichi". 1 person Itoi's Itoi of copy writers, which has been staring at the Shibuya of various age to preside over. From the position of the words that spun out the high school girls to things interesting when there in Shibuya, we ask the Shibuya of the image that Mr. Itoi is entertain.

I feel that recently the city everywhere they've banged are classified

- Itoi Mr. Shibuya Is city and When did I first met.

Toka first grade of elementary school, I think that kind of time. If there are relatives of the house to the arts and sciences university, there is a thing that went with his father there, that the "Do kids keep playing in the Shibuya" from there, had been carried out on the train. When at the time you are more and more willing to just the development, for example Toka Toyoko department store, Toka's planetarium of Tokyu Bunka Kaikan, had crushed the Toka ... such a place in time but a movie theater. Hindsight, it was the place (laughs) the city is a child that does not matter so much is said to me, "Come to go."

- Or Shibuya at the time, was what impression.

Since I was not a Tokyo of the child, and taken together the whole not look Fu of Tokyo .... Since not a lot to go not to the other place, memories tasted in Shibuya I thought it was Tokyo. And fireworks of the Tama River and Futakotamagawa, become a thing bustle of one that began to urbanization of Shibuya, I was aware and I'm such a place there is a thing constantly interesting because Tokyo.

- Or around the time of college students was how.

I from becoming a student, was a time when there is likely to have growth in Shibuya sign after the Shinjuku. While we in the era I Shinjuku was Mecca, Tsutsumi's in Shibuya, Toka's to or incorporating the underground culture in the department store and say either ... "capsule", Toka's Mr. Junko Koshino, such casting There is time, which joined in Shibuya Seibu. After that, it's lead to Toka that Parco. It was Shibuya also "nigger heaven". Shibuya, like a next subculture of the symbol of the underground, had seemed that way. Impressive is given, certainly Rokusuke Ei's pseudonym of a haiku poet is I think I was "Namikibashi". So, it is that a tree-lined bridge was left in a strangely head (laughs).

- I it, it was a movement that a whiff like somehow "post Shinjuku".

Yes. The total amount of energy in Shinjuku, I had hundreds of times of Shibuya. Good thing, I like the "crucible" I is the words to say, including in ... well a bad thing. Against a flat Shinjuku, Shibuya is the slope, but whether the prospect is referred to as the good, there is a place where easy to grasp the whole .... So, with or there is something like a rock cafe and turn to the right up the Dogenzaka, in that side is, and let's do in Shibuya not remove the store in Shinjuku, such young people are starting to come more in Shibuya There is the impression that had. Since there is no later "Tenjo gallery", when you see the place, "e! This is the famous?" Small about Tteyuu. In other words, I'm not a volume Toka physical area I transmission of culture, it's a local child has been excessively large image. In it I something is anymore typical, I thought it was blue Hayashido a large company of "Gallo". Even in the Tang's tent, also in the "nigger heaven" Mr. Terayama of, I think I'm a little bitty thing. It is, after all because I was attracted to people who are in the country.

- Recently walked the Shibuya, do you feel anything.

Hmm. What I mean I would, I feel that they've fully been classified is also to go to anywhere in the city is not limited to the Shibuya. Here is what kind of place, here is what kind of shop. Bird's-eye view to, such as those to name the area, like a looking at a map of the Internet, I have kind of boring it is. When you look around at the speed of walking more, or appear something each time took advantage of the sudden, here or ended up in a place called'll do not know, that kind of thing is, I feel like there was more I town is. People who are walking on the ground as well, such as walking in the bird's-eye view, consolidation and classification, and feel that those things are possible to everyone, there looks boring. I think I do not have Numenume. Shibuya is also so. Where was carried out, what's Tteyuu there, where you know from you know where, I because you have walked hand in line.

- Words that schoolgirl produces in Shibuya, you take a look at what kind of wind or.

Words, or change, Toka momentarily appear there or ... air the word in each of its group, a look-alike and things like odor, is intended to be or stained. The minute you no longer those rare in the city, plays are trying to cover it or will not it those children. Many new fashion, it's also because of their own, but also or was for myself and my friends. Yourself and your friends, is that whether from other people seem to float in what kind of wind, distinguish between the so-called society and their own material. Us to acting to do so, so to speak, thanks to "have me dancing", a sense of discomfort that was not enough to town, between the human beings and human beings, you Umidase if viewed as each other landscape. I think that interesting in that sense.

- Words exist as one tool for making discomfort dare?

Is a word, I think that human beings that emits words plays its role. Against such Shibuya, a typical one of the examples of a homogeneous city, would surely Florida. I think that there is an image that "I want to slowly in Florida After taking the old". That it's homogeneous, while that calm life is there, I think that energy is true that it is a small state. Politics not want to stabilize in the homogeneous and people town, quite difficult to make in politics is those that are not homogeneous in reverse. So, (Shibuya) person who have been going out is its instability, that that will make you or painted black (the face) is, I think thankfully about I also issued a letter of appreciation as a city.

Shibuya is interesting is the place of "all races okay"

- Does it have compared to the rest of the city part of whether not it interesting better of Shibuya.

Would not it the place of another all races Okay. After the junior high school students walking in Roppongi, I think that I think that my people out of place. Well even in families. So, I feel to be told when I walk people of Jersey "a little ..." in Ginza, is also the side that is also seen the side to see. In Shibuya, it is okay all, or will not it at the same time to may be not there you like a man walking a good family of children ... the allowable amount of the genre more than Shinjuku.

- Accept the entire race, does it the capacity is born from somewhere.

What is each not because was the plan of the trade without permission at their own convenience. From pachinko shop, from the department store, from Kuimonoya san, because I did with another Zane Lovely Idol their convenience, it is to absurdity, or will not it it is good. Talking with everyone, target because this is, Toka want to call this kind of audience, if it ended up aligned pace, will be thin guy with a little while ago of Florida. However, the concept is that not firm, you may not able to have the kind of so-called pride. But, because is a place called "Come to Shibuya When was I want to see all", altogether N do fall apart, I think so to speak liberal place is I was good. Eventually there may be times that me Doi because became very disturbed.

- On the contrary, Is there anything that I think we had better somehow in Shibuya.

I do not know in detail, but when are gathered people of much there, will become the business I'm sure any restaurant. And become business, similar to the tourist destination business, or will not because always come to go more and more shops are known as "this about it will be the sales of" the customer. It is I am sorry. It is also ideal that Tteyuu "That town'm good Once in anywhere." So now too, I do not think I'll go to eat something in Shibuya. In it (Shibuya) thorough weakness, I guess still there are many shops that could be in the business priority. I think the rent is also high. Regrettable one is there. So even anything "(of food) somehow village", I think that it wins If you wait too long and can be one. Gradually from there, I because such "fungi" will continue to spread.

- Also because "food" is important for the city element?

Motivation "where what you go to the" is, or shopping, or eating, will mainly that either. After, well, but there is also fun, not for what it's cinema is nowhere, because you're doing the same thing. For example, you may go to the Toka Theatre Cocoon of Bunkamura, when Tteyuu what to eat on the way home, and the other, you might run back I say Kana. But it is a pity. I guess tricky because there is a high land. If you think the Toka basis efficiency, it might be difficult I grow a good restaurant (in Shibuya).

- Do you have something thing that I think we interesting if made a such a thing in Shibuya.

Is more of where to make Tteyuu interesting even those, I think it's hit really. In this because Shibuya, I think that I do not that. What interesting things, it's interesting wherever you put. In that sense, I do not think too much of Tteyuu is because Shibuya, is but it is like to use the there is a hill Speaking dare. There is Dogenzaka and Miya Miyamasuzaka, because there is a valley, fast talk, only lined the rail even if there is no power, I from go towards at the bottom of a hill. It is, in the fact that already there is energy, only to pull up one more time, but it is not lift moves. Such, Once you something is utilized well involved in the energy, I'll have a little laugh. I Toka roller coaster in a building from the building, when you are the kind of goofy. You do not need a useful thing.

- Interesting but useless things.

And because interesting but useless to say "Aitsurabaka or" say "Who'm ride", and have a guy come to ride (laughs). So, what is still now, because it is another marketing full, but it is not liked. Once the marketing just have classmates are thinking, it will beat want (laughs). So, I thought I time that that Seiji Tsutsumi's was doing, It might was also rivalry to the parent, but there may have been "this to do it" for the railway, "EI, 'em we speak." Tteyuu, it's part Tteyuu the "I'm an idiot" was mixed. After all the things that could do so, not everyone is saying "It was good" .... Even in the planetarium, in short, we're making with a notice that not unprofitable. I think that it is such idea. What this looks like such fun stiff lining ... I think that sort of is not anymore. To make a planetarium, there, what about profitability? To say, it is over. If you do not me to jump over it, it audience does not become like the things and the city.

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