# Shibrava? Exploring the charm of working, playing, and living in Shibuya

KEYPERSON

BAPA is "Art & Code",
Cause a fantastic chemical change in Shibuya!

Bascule representative / PARTY representativeMasayoshi Boku / Naoki Ito

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Masayoshi Boku (I-Masami / Bascule representative)
クリエイティブディレクター。1967年、東京生まれ。立教大学卒業。言語や世代を超え、多くの人に楽しんでもらえるインタラクティブコンテンツを生み出すことを目標に、2000年にバスキュールを設立。エンターテイメント性の高いウェブサイトやインタラクティブコンテンツの企画制作で、カンヌライオンズ、D&AD、ニューヨークADC賞、文化庁メディア芸術祭など受賞歴多数。最近では、テレビとスマートフォンを連動させ、マス×インタラクティブという先進的な取り組みに注力している。
Http://www.bascule.co.jp/

Naoki Ito (Ito, Naoki / PARTY representative)
Creative director. 1971 Born in Shizuoka. Waseda University graduation. W + K Tokyo through the experience, such as (Weiden and Kennedy Tokyo) Representative, established a PARTY in 2011. So far maker Nike, Google, SONY, the creative direction of the company, such as Muji. Was the cornerstone of the "memory of the experience", the design of the communication with the physicality and experience is called a big topic, has gained international in high evaluation. Design Award of up to more than 200 domestic and international, won the Advertising Award. Kyoto University of Art and Design Department of Information Design Professor.
Http://prty.jp/

Together with Baskure, a creator who works both in and outside of Japan, and Naoki Ito, a representative of PARTY, form a new school "BAPA" from spring this year. The unique school name is a combination of "Bascule", "PARTY" and "Both Art and Programming Academy". BAPA aims to foster creators who have the skills of "art" and "programming", and is a "new school" that can not be caught up in the framework of existing education systems such as "humanities", "science", "designers" and "engineers". Has been noted as. The key person this time, in preparation for the "BAPA Graduation Display" ( Shibuya Hikarie ) to be held in the second half of July, I listened to the talks with the school presidents Park and Ito. From the meaning of learning "art & code", why Shibuya is appropriate as a place of work presentation, and also the possibility and feelings that two people first met on the Internet about 20 years ago, and so on .... Well, what kind of chemical change does BAPA make in Shibuya?

Even though the city is changed, Shibuya has not changed much in me.

_ First of all, please tell me the Shibuya for two people to the image.

Park:Shibuya debut is about three in perhaps. Family home in Shinkoiwa of Katsushika Ward, the Shibuya town grew up in a place that looks like a counter electrode. Honesty, the West is not really like so much (laughs). You What a do you say ....

Ito:West of the guy like a (laughs).

Park:Junior and senior high school students, beginning affectation when it comes to the time of puberty, not get used but I'm going to Harajuku and Shibuya. Shibuya rather than JR, is not it Tokyu. Since I had been raised in the railway culture, somehow another of the world have nothing to do with myself. Now, I will not live in a place called Tsukuda Chuo, still the east side is the home town. But, Shinjuku'll I feel that it is the home town, I guess is what.

_ Beep with this, do you segmentation there's somewhere to?

Park:Shinjuku wonder if JR So. For example, because the Omotesando Toka Aoyama is not anymore JR, it's a city that I have to somehow stance. In that sense, always I want you there in style in Shibuya. Unfortunately, though I had passed Shibuya home town and that there are no remains forty years to feel .... Shibuya's not usually my own for me, I feel places like to go to the experience of something.

How do you image _ Ito-san is the Shibuya?

Ito:I also, in Tokyo from high school I was more of Sugamo, I had to go every week to Shibuya. It is 25 years ago, such as the just opened Tokyu Bunkamura in that time, Shibuya was fresh for me that came out from the countryside. We in the first generation of "Shibu Kazi", every week, had gone to see the clothes, such as candy Kazi shop "back drop" in the Jinnan. At the time, Seibu lines, but I was living on a railroad, I'm not buy'm Admit Ikebukuro What kind of clothes (laughs).

_ Do not whether there is a point that I think has changed when compared to now and the Shibuya of the old days?

Ito:I think that it is the same as the human growth. Mr. Park and I'm made in nearly 10 years of our relationship, Mr. Park does not change at all. But I saw the photo, I'm such should have really changed. Town even with it, not just the same as you Shibuya of 25 years ago for me. For example, Shibuya in front of the station Q-FRONT, over there to what happened before then, do not remember at all. Because I'm going to Shibuya from the 80s, I'm Buzz to know at that time .... About that, I've been the city changed, Shibuya in the I do not have changed little.

Park:In my case, I only come from Shibuya Hikarie , NHK, etc. at work ... honestly, I do not know the change. I always go to Shibuya only in the daytime, and I do not drink at night.

Ito:I think Ma, uncle and had better not walk Shibuya. When I in high school, it was very unpleasant If we had been the old man. Somehow.

Park:But it might be kind of feeling is there.

Ito:When the old man is walking, it is very uncomfortable. "What, this guy?" Would you like a. So again, do not walk! (Lol)

_ Recently, is said to have reduced the gal from Shibuya, but whether it would cause also that the increasing number of adults.

Park:It does not Maybe so.

Ito:I think that adults, such as the town of vigilantes before a while, but things like teach the children had been carried out, Aiu act, made it kills the goodness of Shibuya If you do not care. Too much, I do not tied to children. Toka degrees of freedom, because I think the street is that it is the goodness of Shibuya.

If the Internet that there are no seniors, we thought have confidence in full fling.

Students of _BAPA is, I think that it was brought up to touch from a young age to the Internet "digital native generation". Two people are the days when some of the net, but I think that has been experienced not age, do you think there is an advantage in that regard?

Park:In that sense, I think we have a lot of useless fantasy to the Internet. And "the world is peace on the net", but we are I have a hippie illusion. Maybe, now of young children are not holding a kind of fantasy at all, I think I do not think only more realistic and common saying things. We are the days of the student, the best entertainment is to phone and likes people. Phone if there is only one in the house, "You, long phone call Sunnah!" In feeling like, was fun best to be the phone with someone who likes nothing more than television. But, now you can be contacted immediately to individuals LINE. Of course those feelings at the time, I do not think useless because do not have now of a child, but, Aiu experience has us grow our emotion. Honestly, I Which is not know strengths, I think in short communication is that it is very important. Whether there have been found, it's bottom line.

_ Communication is important?

Park:Love is not a man of entertainment from thousands of years ago or. I well content say Toka important, I think still that it is up more of the communication. For example, rather than look at the super funny movie and the asshole, better looking favorite person and the poor piece of writing is fun absolutely. I'm certain that the communication is eat the contents. If you know such a thing, to not shake, I think that can be thought of as I might to use do with it.

_ Earnest began to use the Internet, do from time?

Park:About 97, 98 years of I began to use the net at work. It is about 30 generations. Have variously felt the wall to work up to it, was always looking for the kana no means more than it. If the net and digital Under these circumstances, there was a place that had been expected or not it us at once turned over something like the existing authority, and. But is a grassy, ​​I have such expectations still.

Ito:Just I Internet began at the time of the university. Since the student had to take a movie, I started when I thought I think we can also video if net. We must not have the Internet if the senior is a new media, the future I Do not want to compete on the net.

Park:Understand, I because there are no senior (laughs)

Ito:Era there is no Toka Internet departments in companies. Not There are seniors, and may Ikeru in full fling because there is no tradition, I was thinking while dim.

Park:Toka want to be top in the net of the world, than the feeling that you want Noshiagari, you feel like was greater towards the expectations I think we can somehow like, that.

Ito:I agree. In my case, because I wanted to make a representation, say "trying to make money in IT", did not think even a millimeter. But, if you go to over there to at that time, it might have by now become like IT celebrity (laughs).

Class landscape of BAPA. Used as a classroom PARTY and Bascule office of alternately, take a class students while feeling to skin the workplace of the professional to be at the forefront.

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