The annual “Shibuya Fashion Week” in autumn Shibuya shop clerk walks the red carpet

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As a project linked to the largest fashion event in Japan, “Rakuten Fashion Week TOKYO” (October 14-19, 2019) The 12th Shibuya Fashion Week will be held from October 10 (Thu) to 20 (Sun) in 2019 at large commercial facilities around Shibuya Station.

While "Fashion Week Tokyo" is an event for buyers and the media, "Shibuya Fashion Week" is cocoti SHIBUYA, SHIBUYA109, SHIBUYA CAST, SHIBUYA SCRAMBLE SQUARE, Shibuya Hikarie, Shibuya Hikarie ShinQs, SHIBUYA MARKCITY, Shibuya Marui , Shibuya Modi, Seibu Shibuya Store, Tokyu Department Store Toyoko Store, Tokyu Department Store Main Store, Tokyu Plaza Shibuya, MAGNET by SHIBUYA109, a large-scale commercial facility that will open this fall, and a joint campaign in which 14 stores and local shopping streets collaborate. The event, held twice a year in spring and autumn, with the theme of “MADE IN JAPAN” will be the 12th time this fall. From Shibuya, which continues to transmit Japan's leading fashion, to “shopping fashion”, “watching fashion (show)”, “enjoying fashion (visiting street / SNS)”, etc. Promote promotions and various events.

▲ Left) Personality: Shibuya Keizai Shimbun, Nishi Editor-in-Chief Right) Mr. Sakaki Sasahara, Shibuya Fashion Week Management Secretariat Guest appeared and gave PR announcement of the event. The broadcast content of the program isThis directionYou can listen to it from the playback.

“The Shibuya Fashion Week has a theme of“ Young Toryumon ”and has a strong meaning that something new will be produced from Shibuya. "I would like you to find yourself in a mix of things," and says the significance of the event.

▲ The runway held at SHIBUYA STREAM Inaribashi Plaza in March 2019

The main event to be held on the last day is the street fashion show “SHIBUYA RUNWAY” on October 20th (Sun) with traffic restrictions on Shibuya and Bunkamura Street. The first part, “SHIBUYA FIRST STEP”, is positioned as a gateway for young designers, and this year ADDICT NOIR, who is the representative and designer of Makoto Anesaki and Yuka Nakano, will hold a fashion show.

The second part is a “shop clerk” who works at a shop in each large commercial facility participating in the campaign and walks the red carpet as a model. Dressed in this season's Shibuya fashion (real close) in line with the storefront, the show is excited with a sense of tension and freshness that is different from a professional model.

▲ Actress, Yuu Matsuoka, appointed as Ambassador

Yoshimasa Hiba is the runway navigator, and actress, Yuu Matsuoka is appointed as the ambassador. “When I was a student, 109 and PARCO… Shibuya was the place to shop. Now I love Tokyu and Seibu department stores,” says Matsuoka. In addition, "Thank you for leaving the ambassador role. I want to make it a time for you to love Shibuya as a friend of" Shibuya "."

In addition to discovering young designers, runway management also includes student internships in cooperation with “Japan Artist Union”, which improves and nurtures hair makeup artist technology, and “Japan Photo Arts College”, which trains professional photographers. It is also used as a place to nurture young human resources who will be responsible for the future fashion industry through PR operations.

"12th Shibuya Fashion Week"
* Period: October 10 (Thu)-20 (Sun), 2019
Yes Location: Shibuya Station area each commercial facility
Yes participating stores:
cocoti SHIBUYA, SHIBUYA109, SHIBUYA CAST, SHIBUYA SCRAMBLE SQUARE, Shibuya Hikarie, Shibuya Hikarie ShinQs, SHIBUYA MARKCITY, Shibuya Marui, Shibuya Modi, Seibu Shibuya Store, Tokyu Department Store, Tokyu Department Store, Tokyu Plaza Shibuya, MAGNET by SHIBUYA109 / 14 stores in total
〇 Official:Http://www.shibuya-fw.com/
Yes Organizer: Shibuya Fashion Week Executive Committee
〇 Support: Shibuya Ward, Tokyo Chamber of Commerce and Industry Shibuya Branch, Shibuya Ward Tourism Association, Shibuya Ward Shopping Association Federation Central Block, Omukai Neighborhood Association, Hikawa District Association, Japan Fashion・ Week Promotion Organization, Japan Fashion Association, Japan Apparel and Fashion Industry Association, Japan Men's Fashion Association

Street fashion show "SHIBUYA RUNWAY"
〇 Held: Sunday, October 20, 2019, 13: 30-14: 10 * Scheduled for approximately 40 minutes.
○ Venue: Shibuya Cultural Village street (within traffic control area)
* Ambassador: Actress, Yuu Matsuoka
Yes Contents:
Part 1 "SHIBUYA FIRST STEP"
Tokyo New Designer Fashion Grand Prix Runway show by young designers

Part 2 "Shibuya style"
Each large-scale commercial facilities of the shop clerk et al show off realistic close of Shibuya unique.