Support for “Shibuya Nonbei Yokocho” begins with crowdfunding

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Many stores are temporarily closed due to a request for refraining from going out due to an emergency declaration. Many large companies with capital still have small restaurants and other places where they earn a living from their daily sales, which is a matter of life and death.

Under such circumstances, "Nonbei Yokocho", a bar district near Shibuya Station, has begun supporting activities through crowdfunding for the survival of each store.

After the war, the origin of the city of Yami near Dogenzaka, and the 40 restaurants (39 stores continue to operate) that were won by lottery in 1950 moved to the same area. I Yokocho ”was born. This year's 70th anniversary, Doyokocho is known as Shibuya's representative bar area. While the skyscrapers are lined up due to the large-scale development around the station, Nonbei Yokocho, which retains the scent of the good old Showa romance, can be said to be one of the “Shibuya heritage” to be protected. Recently, not only the elderly but also the number of young people and foreign tourists who yearn for Yokocho culture are increasing, and it is bustling as a place for a realistic community that transcends generations.

However, due to the spread of new coronavirus infection, a considerable number of stores voluntarily closed their stores in April. The board meeting was held on the 8th, and the following day, the entire Yokocho was closed. It is an environment where it is easy to create a "three-dense" because the shop owners face each other and only the counter seats, and the customers hold their shoulders together. Depending on the situation after May 6, there is a possibility that self-restraint leave will continue. “Because there are many shopkeepers and regulars who are elderly, it is difficult to open the store until the situation calms down, even considering their families,” said Koichiro Mikura, public relations officer.

This area has survived the crisis of survival many times until Showa, Heisei and Reiwa, but the damage caused by the unpredictable corona shock is great. There is nothing to do for the aging store owner, and there are many digital vulnerable people such as the Internet, and it was difficult for the union to explain crowdfunding, but "if it helps each store as much as possible" From the thought, I proceeded with consultation centering on young shop owners and started support activities online.

支援に対するリターンとして、支援金2,000円＝横丁応援団オリジナルステッカー、3,000円＝Stay home de 横丁セット（オリジナルロゴ入り檜枡＋花の舞横丁オリジナルミニボトル）、5,000円＝横丁オリジナルTシャツ、10,000円＝のんべい横丁パーフェクトセット（横丁オリジナルTシャツ＋横丁全店舗ロゴ入り手ぬぐい＋横丁オリジナルロゴ入り枡）、15,000円＝横丁に "My 提灯" を灯そう（ 名前入り提灯を横丁に2カ月間飾る）、30,000円＝永遠にその名を刻もう（金属銘板に「横丁の支援者」として永遠に名前が刻まれる）と、支援金額により様々なアイテムを用意。さらに100,000円の高額支援者には、「横丁一夜のバーテンダー」としてお店のカウンターに立ち、1日限りのバーテンダーになれるという権利も。

According to the homepage of the crowdfunding "Campfire", the target amount of 4 million yen, as of 12:00 noon on the 28th, the number of supporters is 127, 1,402,333 yen support is received. Among the supporters' voices, "I haven't heard about it since the commuting place changed, but when I'm done with corona, I'll go drinking a lot." "Yokocho started going in my twenties and grew up. A lot of support messages such as "It's a place" "I've taken great care of me when I was a student without money. Don't run out of places to remember." "Everyone is in trouble if there is no place to go home! Please do your best!" It is said that It seems that the collected support money will be evenly distributed to each store, excluding expenses related to returns.

Mr. Mizuria said, “There are 39 small shops and side streets that rotate every day. Although I can not open and rotate, I have a strong desire to do my best, but I will be hit economically in a blink of an eye. I would like to ask for your support so that Yokocho, who has been walking every day, will be able to spread the circle of support so that he can spend his normal days with customers again. "

The effects of the new coronavirus are said to last for a year or two. The structure itself of Japanese society will change drastically as companies move forward with remote work on the Internet. On the other hand, it is very sad to lose the real communication at the bar, such as Yokocho culture. For the elderly shopkeepers who work at Yokocho, it is sure that many people will be able to maintain their health by standing in the shop every day. I am worried that I will be lonely and stressed due to prolonged leave, and I will not be sick. If you feel comfortable and can afford to regain the bustling streets of Yokocho after the corona has settled down, please help. The deadline for support is until June 7.

Campfire SAVE the Nonbei Yokocho
https://camp-fire.jp/projects/view/260281

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.