Street of Shibuya is transformed into a stage of the fashion show! Participated Maki Nomiya et al.

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Shibuya Fashion Week
Street fashion show "SHIBUYA RUNWAY"
Yes Date: 2015 October 25 (Sunday) 13:30 to 14:30
Yes Venue: cultural village street traffic area (near the Shibuya Dogenzaka)
Yes Organizer: Shibuya Fashion Week Executive Committee
Yes Starring: Maki Nomiya, Andrea Ponpirio's (navigator)
〇 Official:Http://www.shibuya-fw.com/

Shibuya fashion October 25, as the main event of the Week (SFW) (day), the peripheral Shibuya Station and traffic regulation, held street fashion show "SHIBUYA RUNWAY". Under the clear autumn sky that blue sky is spread, to walk the shop clerk et al himself runway was dressed in a "realistic close" on Shibuya unique, has attracted many of the spectators who crowded the cultural village as was the venue.

The same event with the theme of "Fashion" is with 10 large commercial facilities of 109 MEN'S, cocoti SHIBUYA, SHIBUYA 109, Shibuya Parco, Shibuya Hikarie , SHIBUYA MARKCITY , Shibuya Marui, Seibu Shibuya Store, Tokyu Department Store Toyoko Store, Tokyu Department Store Main Store A campaign in which local shopping streets are developed in cooperation. Since its launch in spring 2014, it has been held twice a year in spring (March) and autumn (October), and this is the fourth time. It is a commercial facility that is in a rivalry on a daily basis, but creation of liveliness and revitalization of the "town of Shibuya" that redevelopment is progressing, and for 2020, a "tourist city" that can not lose out to Ginza, Shinjuku, Akihabara, etc. In order to highlight the company's presence, we are pursuing high synergy effects in the form of “collaborative campaigns” over barriers between companies. It can be said that collaboration can not be considered in the former Shibuya.
Street fashion show most of the features of the "SHIBUYA RUNWAY" is, but that it regarded the Shibuya street to the runway. Although attracted big topic perform the approach of "gold king Hachiman Shrine" as a runway in the spring of the event, "This is impossible wonder" is also the result in the location of the venue, it is likely to say that the strengths of the events of the whole town unique.

<Articles>Spring night, gold Wang fashion show in Hachiman (2015.03.13)

Bold attempt at this time of the events on the road and traffic regulations, lay the red carpet of about 120 meters Culture Village street. Always of Shibuya of hustle and bustle and the atmosphere changed completely, the stage of the "extraordinary" has emerged in spectacular there.
Designer Shun Hidaka's of the brand "HIDAKA"

In the day of the fashion show, designer TominagaKo's up-and-coming to participate in the Japan creators "Tokyo New Age", Daisuke Shimura, and three of the show of Shun Hidaka's, show that each brand of shop clerk colleagues to join himself deployed in a two-part.
Brand HIDAKA to be active as "Tokyo New Age" (upper left), daisukeshimura (lower left), WATARU TOMINAGA (upper right and lower)

Shibuya 109-2. Shop clerk of men's fashion brand "VANQUISH (Vanquish)"

Among the large audience Tsumekakeru on both sides of the red carpet, 35 people of the shop clerk who was dressed as a model while tense look on someone's face, was Mise and proudly strutted the red carpet of about 120 meters.
Shibuya Parco dress and tights (upper left), Rose Marie Soir (lower left), cocoti · Capel Mule (upper right), Seibu Department Store Shibuya · TAAKK (lower right)

The second half of the show, and Maki Nomiya is "original Shibuya system queen of" the advent guest, the venue voltage is at once the climax. In accordance with the hit songs of Pizzicato Five era, Nomiya-san is dressed in a bright pink dress, showing off stunning walking.
"To a large ruffles and ribbons decorated dress camp of the new dress, a combination of black balloon, coordination point to feel the miasma not only sweetness" (Mr. Nomiya)

More after the runway end, including the "seven o'clock in the Tokyo night" Pizzicato Five representative song, "Sweet Soul Review", etc., sang the "Shibuya-kei" in the 1990s, many of the audience beyond the generations Nomiya's I was fascinated by the singing voice.

For this event, Mr. Nomiya is "Shibuya is my" home town ". Try to walk the runway, again Shibuya is a variety of music and fashion culture felt strange and charming town that crosses" to Shibuya It was asked of feelings.

Speaking of "fashion", but is very strong images, such as Harajuku of proprietary, commercial facilities around Shibuya Station is a match united, working hard trying to Hakaro the penetration of as "Shibuya = fashion of the city." But at the same event just started from 2014, figure to walk each shop clerk who is "amateur" is dressed as a model, remember the different sense of intimacy is a professional model, it has given a very good impression. And say fashion show, but it is absolutely likely to "high fashion" has become the center, to dispel the height of such a threshold, it can be said that events that have us to propose an original way to enjoy fashion in a good way. As "Shibuya tradition" that decorate the spring and autumn, I want to look forward to further upsurge.

<関連記事>
Maki Nomiya interview (2015.10.16)
Http://www.shibuyabunka.com/keyperson/?id=133
Andrea Ponpirio's interview (2015.10.16)
http://www.shibuyabunka.com/blog.php?id=722

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.