Three days to express the appeal of "Japan brand" "JAPAN BRAND FESTIVAL 2018"

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The event space of Shibuya Hikarie 8F for 3 days from March 2 (Fri) to 4 (Sun), 2018, at an event “JAPAN BRAND FESTIVAL 2018 (Japan brand festival)” where “Japan brand” and related people gather It will be held at "8 / COURT".

In order to support small and medium-sized enterprises that are said to occupy 99% of Japanese companies and to boost the industry, the Japan Brand Festival will provide a place for people to enthusiastically to "Made in Japan" and "Japan brand" , And will share information widely through presentations, talk sessions, exhibitions, business meetings and so on. In addition, Tomohiko Nipponoyagi Tomohiko Nihonnayagi (Mr. Tomohiko Nihonbashi) says, "Although there are many people who think that Japan brand is traditional crafts, technology and new technology are both Japan brands. There are plenty in our neighborhood surprisingly Although it is not quite known, in this event, I would like to connect people who are interested in the unknown Japan brand, and want to match them. "In addition to providing information, new initiatives And the possibility that the project will be born.

This time, the 3rd event will be held using the two venues of Shibuya Hikarie 8F's event space “8 / COURT” and gallery space “CUBE” to aim for PR and matching of “Japan brand” products and services, etc. Hackathon, exhibit etc. The main theme of the talk event is "Sell Tokyo's local industry, Edo Komon to the Muslim market!" (14:30 on 2nd), "Blue2 Tokushima Project-Bringing Japan Blue to the world" (12:00 on 3rd) , "Tomoe Shinohara's Japan cute plan. With everyone's economic newspaper" (14 o'clock on 3 days), "From Ehime silk project to regional co-creation project" (14 o'clock on 4 days) such as 19 days in total in three days We will introduce specific challenges and examples we are working on in the area of the Japan brand.

In Hackasson, with the theme of 'Japanese manufacturing technology to make traveling comfortable' this time, we will draw ideas on the products of the two companies and make a final shape through 3 hours of work. One of the participating products is to create ideas for new travel goods that can be used without worrying about the weather etc. by making use of the super water repellent technique "Ashkura dyed fabric" dewelry (Dueli) which strongly plays water with nanotechnology Aim for (from 3 p.m. to 14 o'clock). The second one is Omi's traditional fabric "Chikimi Takashima" that continues from the Edo period. Fabrics with embossments (irregularities) are characterized by maintaining a smooth feel while absorbing sweat, and this time Hakkuson created the idea of ​​traveling relaxation suite that took advantage of the comfort of "Takashima Chihimi" I will go (from 14 o'clock on 4th). Both are booked in advance, up to 10 people.

In addition, at Gallery CUBE (booth), booths that introduce Japan brand products and projects are set up, and you can negotiate and communicate directly with each person in charge. Everyone can participate from students seeking new ideas and information, as well as companies and creators looking for collaborative and collaborative partners. The exhibition is until March 4th (Sunday).

Towards the event, Mr. Hondori of the executive committee also appeared live at Shibuya Radio (OA on February 14, 2018) broadcasting in conjunction with the "Shibuya Cultural Project", "Japan Brand Festival ". Please listen to the following video for details.

Shibuya radio "Shibuya Culture Project" Wednesday, February 14, 2018 15: 30 ~ 16: 00 broadcast
Left) Personality: Shibuya economic newspaper · Nishiki editor-in-chief right) JAPAN BRAND FESTIVAL Executive Committee · Tomohiko Niimairani

JAPAN BRAND FESTIVAL 2018~ 3 days to connect "From Japan"
○ Holding: Friday, March 2, 2018 to Sunday, March 4,
○ Venue: Shibuya Hikarie 8 / COURT, CUBE
Yes Fee: Free
〇 Official:Http://jbfes.com/