A famous shop near the station "Honjyo Shibusoba"
What is the reason to get an unusually high evaluation on the review site?

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Do you know famous shops near the station in Shibuya station "Shibusoba Shikiba"? One of the testimonies that demonstrate that ability has gained a majestic 3.53 in the evaluation of the eating log (as of March 30, 2018). As a station nearby, it can be said that it is a high evaluation of disqualification. There are more than 200 reviews for reviews, including praise comments such as "satisfied" "delicious" "fast delivery speed". I actually visited the shop, listened to the manager about the story, and explored the secret of its popularity.

| The first thing to be surprised is the unusual speed of providing speed.

The location is on the left as soon as I left the Tamagawa ticket gates at JR Shibuya station. At first glance, the shop front looks like an ordinary buckwheat, but if you look into the back of the goodwill, you will know that it is the main shop eating.良 About 15 seconds from the YAMANOTE LINE ticket gate, good location within a 1 minute walk from the INOKASHIRA LINE and GINZA LINE ticket gate.
Avoiding the peak time of lunch, I visited after 13:00, but the queue did not persist. However, the rotation rate is fast, and the queue is sucked into the shop one after another. As most customers do not see the showcase and they are attached to the end of the show, you can see that they are repeaters whose order has already been decided.
▲ There is no ticket vending machine, payment in advance at the entrance cash register.
On the entrance cash register behind the queue, order "Kakiyabe soba (480 yen)" and finish the accounting. A store clerk who is in charge of cash registers "Ka ー ー ー ぁ げ ー" and the appearance that the order is passed through the kitchen through the microphone with unique intonation. When entering the empty space of standing eating and trying to let go of the coat, from behind, "Customers by hand-pickled fish?" And a clerk asked me. It has not been more than a minute from the order.
▲ As soon as the seat is reached, the quorum staff comes to the table with a menu.
While checking the offering speed, no place to eat is specified, and no slips are placed on the table, it is strange why the product is brought straight to the customer who ordered. I was puzzled for a moment with such doubt, but it certainly seemed to have been ordered by myself, so I decided to get it immediately.
▲ Kaki-nooba soba (480 yen)
Unlike ordinary eating noodle shops, buckwheat noodles served in a heavy ceramic pot is plentiful. Fried deep-fried fish, and melts into a savory juice with soup effect, pouring appetite. There is also Koshi soba, it's authentic flavor. If this taste comes out, it is a satisfactory level even if it comes out with a normal buckwheat sitting and eating. Since such soba can be tasted with the price near the station and the offering speed, it is natural that popularity comes out.

It is pleasant that only water is self-service, and it is not necessary to lower the dishes after meals. You can finish eating quickly while leaving work or before taking a train. I was very satisfied with the taste and service, I left the store.

| Shibusoba, including Shibuya's head home, has 11 stores.

Even so, it is a place where I am concerned about how the head home Shobu soba creates taste and service far exceeding the general station side quality. So I asked people in the shop about stories.
▽ "It's nice to be surprised the speed offered," have you come? ", Mr. Date of the store manager.
First of all, I summarize the overview of shop manager Sho Date Date Shown below.

The store opened in the 1980s, and at that time it was located outside the INOKASHIRA LINE ticket gate. It was originally renamed "Futaba" and moved to the present location in the 1990s, and it was renamed "Shibu Soba" when it was renovated in 2005. It is open all year round from 7 o'clock to 23 o'clock. The number of visitors is overwhelmingly large on weekdays, with 2000 meals a day (!) And 1200 meals on weekends. In the daytime, the number of customers is the highest in the day, with male business people, and in the evening, women and students returning from work also increase. As we are open until 23:00, there are many people who stop at Shime after drinking alcohol.

There are 10 branch offices in addition to Shibuya's main head office (main store), only two stores in the head office and Futako Tamagawa station are serving customers at the cash register (other stores use ticket vending machines). Also, although all the stores have common ingredients and recipes, the taste is slightly different as different people and equipment are made, and it seems that there are also some core fans around all stores. There are about 130 kinds of menus, and the classic menu near the station almost covers.

| Provide it quickly even in 1 second, I hope you enjoy it slowly.

Next, when asking Mr. Kajio Masaru of the responsible manager about the speed of the provisioning speed which was surprised at the beginning, this answer came back. By the way, Kaji is also the former store manager of "Honjobabesoba".
▲ "If you experience the Shibuya store, you can do any shop," Tokyu Gourmet Front Sales Support Department · Mr. Kaji Matsu.
"We have been sticking to the offering speed from the very beginning of the opening.What is our pride, naught ... that we offer fast even in 1 second .... It is comfortable as much as possible to shorten the time to provide I want to have a meal. "

Listening to the mechanism of offering, various ideas were hidden. Basically, it starts making at the moment the order arrives at the cashier from the cashier, but when becoming a familiar cashier, it is said that the conversation with the guest before passing the order is casually transmitted through the microphone.
▲ It is said that by shortening the waiting time in the seat by earning time well by exchanging at the cash register.
For example, it starts to be made when you hear such interactions as "Warm soba noodle" by a cashier and a customer, "That's it," then it is said that orders are being heard in terms of confirmation.

Why is the hall clerk bringing goods straight so that customers can choose the position where they can stand free (sitting position)? About this, Date said:
▲ The floor charge casually checks to which seat the customer arrives.
"That is because the hall clerk keeps an eye on how the customer moves after placing an order, remembering the approximate order in which customers will move, and bringing them in the order they were made," Although he talks on a brief basis, it seems to be difficult to repeat the correspondence without mistaking as customers are being replaced one after another.
"There is a rhythm in ordering and offering, it is not that difficult if you get used to it.However, if there is a mistake somewhere, the rhythm will collapse and the sequence of flow will be stalled, so rarely reset the order There are things. "(Date)

| Take soup carefully with three types of bonito from early in the morning.

Next, I asked about the taste of buckwheat noodles. It seems that he has absolute confidence about this as well.

"The duty of the kitchen comes from work before 6 o'clock, uses three kinds of bonito, adjusts the temperature with careful fire control from water and takes out the soup so that a good fragrance comes out.The station side is boiled noodle Many shops use, but our shop sticks to raw noodles, customers will often say "compliments of soba", compliments words "(Kaji)
▲ The kitchen is a team of six people is the best. It is said that sometimes confusion is caused at peak time if one person decreases.
It is said that customers often visit the shibusoba branch, often saying that "the main shop (Shibuya store) is the most delicious." Materials and production methods are together, but the fact that the head turn has the highest turnover rate is that it is not a factor that the time from boiling to the offering is short, or the frequency of changing the oil to make a large amount of deep-fried food is high It seems to be speculating that. In addition, compared to other shops, the head home has set the price as high as 50 yen for every volume with many volumes.

I also asked about popular menus.

"Soba and Udon are prepared from all menus, but the order of buckwheat noodle is overwhelmingly overwhelming.The individual menu is popular that" Kakiage soba "accounts for 30% of the total order.The women have" Chikuwa Heaven soba (480 yen) also comes out well.The number of orders is not high, but "Picari spicy onion noodles (500 yen)" is also strongly popular, so please try it by all means "(Kaji)

| A fixed member is queue before opening the store, customers who go like everyday for more than 10 years.

How is it accepted that high evaluation is being gathered in the eating log etc?

"I do not see as mentally as possible because it is weak, but I do know it is highly appreciated, I am thankful very much.It is impossible to talk with customers slowly because of speed-oriented operation anyway I am sorry, but I often say that "I was delicious" "Because it will come again", and all the staff are encouraged. "(Date)
The repeat rate is quite high, which is about 60% sensuously. Many customers stop by everyday before the start of the company, and the order of the queue is fixed to nature. Also, some customers go through like daily for about 10 years.

"The price is cheap and you do not get tired of eating it everyday, so if the economy deteriorates, the customer's foot will rather fade, rather it will continue to stick to the taste and speed and to be a store that you must stay one day I will aim for. "(Kaji)

From now on I hope that you will continue through the attitude of seeking compromises on all taste, cheapness and speed of offer.

<Store information>
○ Store name: Shibusaba soba
〇 Address: 2-24-1 Shibuya, Shibuya-ku Tokyu Department Store Toyoko Store South Building 2F
〇電話：03-3464-4957
〇 Opening: Monday - Friday 7: 00 ~ 23: 00 / Sat · Sun · Holiday: 7: 00 ~ 21: 00
〇 Official:http://www.shibu-soba.jp/

Coverage / manuscript creation: Ryota Ninomiya / Photography: Toshihide Sasaki