Do you know I Shibuya departure craft beer "Shibuya beer"?

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We greeted the fall of the harvest, such as Oktoberfest throughout the country, food festival on the theme of "beer" is the success. In particular, other beer of the leading beer manufacturer in recent years, are also growing in popularity was made in a small beer brewery "Craft beer (handmade local beer)", it is also increasing opportunity to meet with such food festivals. Craft beer beer craftsmen make painstakingly, unlike the major beer targeting the so-called ten thousand Hitouke, and some of the intense bitterness, such as the fruity ones, the taste is one one unique thing in many cases. Further from the small-scale production system, to go to the land and shops, and is non-value is scarcity that it can not drink very much, even less the case that craft beer has become a presence to play a role of regional revitalization Absent.

In fact Shibuya also here, the birth of craft beer named "Shibuya beer" from the spring of this year, is gradually popularity spread. Do you know?

「シブヤの日（4・2・8）」にちなみ、今春4月28日に発売を開始したのが、渋谷発クラフトビール「シブヤビールENERGY 〜MACA〜 （シブヤビールエナジー 〜マカ〜）」（300ml、460円）。企画・プロデュースしたのは「宇田川カフェ」「桜丘カフェ」などの渋谷のカフェ店舗を運営するLD&K（エル・ディー・アンド・ケイ）、製造したのは地ビール製造の老舗であるサンクトガーレン。
この渋谷発クラフトビールの大きな特徴は、栄養ドリンクの成分として知られる“マカ”が含まれていること。LD&K担当者によれば、「ここ数年、ひと昔の渋谷のような元気が失われていることから、『渋谷にもっと元気に！』をコンセプトに、必須アミノ酸を豊富に含み、滋養強壮にも効果がある“マカ”を入れたエナジービールを企画した」という。さらにビールにフロリダ産ピンクグレープフルーツの生果実を合わせ、ビールの苦みが苦手な人にも飲みやすくしている。グラスに注いだときに広がるジューシー香りや、後味に残るグレープフルーツの爽やかな苦みは、まるでサワーやカクテルに近いビールといえるだろう。

Currently, Udagawa "Udagawa Cafe" "Sakuragaoka cafe", "Café Bohemia," "FLAMINGO", etc. In addition to store 8 of cafe series, handled in the Tokyu department store 200 stores or more of stores Shibuya with a focus on, such as liquor sales floor of the head office. Shipments of the end of August from this spring has topped 15,000, as soon as that has begun to penetrate as the local beer of Shibuya departure.

Well, in the Shibuya beer of popular spread gradually, enjoy a beer event "1st Shibuya Oktoberfest" is this week September 18 days from the (gold), Udagawacho and Shoto, "back Shibuya" around Kamiyama-cho "back that begin around the Shibuya ". Tokyu department store head office and Kamiyama shop meetings, such as the Shoto Bunkamura Street merchants Association, participated in 30 stores or more of the restaurant, "recommended beer" and - such as "fine knob to fit in Le" is provided a number. In addition the event period makeshift, in each participating store or Tokyu Department Store information is distributed "Shibuya Oktoberfest MAP", it tastes that each restaurant tour while looking at the same map can enjoy.

Contact Sakeya rice is delicious dining options in the same area to be integrated, how about is try to heartily enjoy the autumn of taste along with the first experience of Shibuya beer.

<Description>
Shibuya beer ENERGY ~MACA~ (Shibuya beer Energy ~ Maca ~)
(330ml / alcohol 5% / price 460 yen tax)
〇飲めるお店 　
 http://www.udagawacafe.com/shibuyabeer/list/
Yes purchase can shop
(9/18 or later) Tokyu department store head office, Tokyu Department Store Toyoko shop, Tokyu Department Store Tama Plaza store

<Event>
Shibuya Oktoberfest 2015
Yes held: September 18, 2015 (Friday) to October 4 (Sunday)
Yes location: each of the back Shibuya back Shibuya store
Yes Participation: Registration required. MAP distributed in each of the participating stores and Tokyu Department Store Information
〇_FB:https://www.facebook.com/events/1467539296881338/

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.