Shibuya culture project

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Shibuya Hikarie , pop-up store for foreign tourists to enjoy Shibuya!

According to the Japan National Tourism Organization (JNTO) announced on August 19, "1 to July of foreign visitors arrivals", will be about 1,106 million people in the same period last year rose 46.9 percent, the 10 million people in the past fastest breakthrough. In addition, foreign visitors arrivals of July alone, such as to a record high 191 18,000 year-on-year increase of 51.0 percent, are rapidly increasing foreign tourists this year.

Indeed recently, in the Shibuya Station Hachiko Square and the per scramble crossing, a large backpack, it is terribly many foreigners who walk hanging the camera from the neck on the back. In addition, even walking down the street, notice that the signs and stickers of "Tax-free Shop" is noticeable, a growing number of shops to strengthen the attracting of foreign tourists.
Appearance of foreign tourists to ask the road with a map in hand also often see.

Among them, an increase that significant, in addition to visit tourists from China to record the 570,007 thousand people and past the best year-on-year increase of 105.1%, indicating Taiwan, Hong Kong, Indonesia, the high growth in Asia, such as South Korea . For Japan the trade deficit continues, it is likely to say that important pillar as revenue to stabilize the Japanese economy. In particular ahead of the Tokyo Olympic Games in 2020, the future, increasing expectations for market expansion intended for the foreign tourists.

Under such circumstances, TOKYU CORPORATION and timeout Tokyo, the fashion dispatch shop "ranKing ranQueen (Rankin Rankin)" (Tokyu Recreation), for three days from August 21 (Fri) to August 23 (Sun), visiting foreigners in Japan Pop-up store "SHIBUYA" POP UP "TOURIST STAND" for customers is opened in Shibuya Hikarie 1F event space.

Foreign same store for the purpose of "enjoyment Shibuya" to tourists, largely composed of three corners.
First, the main is based on sales data for "Rankin Rankin", elected "Japanese Souvenir RANKING (Japanese Souvenir ranking)" of selling to foreign tourists, to exhibit and sell the "Japan souvenir" of the popular corner. Lined with a total of 20 items of "candy Best 10" "comprehensive best 10".
The second "canned stand". Here, in addition to the popular "canned" is provided as a souvenir, it is also tasting of sparkling sake "Ichinokura Suzuoto". If you up the hash-tagged photos and information of "#shibuya 2015" on Facebook and Twitter, but so two canned is provided free of charge and liquor (1 cup).
In the case of foreign tourists other SNS, even just to present a passport to staff OK!

The third is "tourist information". Back issues of and "Timeout Tokyo", Shibuya, Shinjuku, addition to providing the tourism map, such as Roppongi, resident staff of the timeout able to speak two or three languages, the guide, such as a popular spot and route to foreign for tourists It is also performed. Akiko Higashitani timeout Tokyo who worked on the project is "recently, but have tourist information office is increasing in many places, here is not only the tourist information, but also added content in motion, such as tasting of souvenirs and sake you. in particular souvenir corner is to be together with your Rankin Rankin's, very interesting lined with goods that there is discovery and surprise even seen Japanese "that. Foreigners, of course, likely enough to enjoy as a "place to discover a new charm of Japan" is also for the Japanese.

By the way, according to Rankin Rankin of investigation (July record 2015), it was purchased foreign tourists "popular best 10 of candy" is below street.

お菓子の人気ベスト10>
1st: man plum Gummy
Second place: spicy persimmon seeds and peanuts
3rd place: Puchipori natto soy sauce
4 place: Kororo / Kororo Muscat
5: seaweed and Kishu plum of scissors grilled
6 place: Tsubuume
7th: maple syrup walnut
8th: Yokoyama burdock chips
9: Ritorukokogumi
10 place: taste Shigekikkusu Ninja rice plum bonito taste

Asako's recreational Miura Tokyu has gathered popular with food seems to Japan, such as "" plum "," pepper "," natto. "In particular," plum "is enough to be ranked three in the top 10 within. In addition, when it comes to winter" Matcha "taste of also moving well, such as sweets," called.

Followed by "Comprehensive Top 10" is as follows.

<総合トップ10>
1st: raw enzyme 60 capsules
2nd: Pure Smile Edo Art mask four sheets set BOX
3rd place: Pure Smile 招福 Ichihon Art mask four sheets set BOX
# 4: NEW small face lift up belt
5th: party feet sneakers feel
6 place: East × enzyme diet
7th: velvet smooth electric Horny Remover
8th: Love liner liquid (Dark Brown R)
9: Legs fit skinny sole (Black)
10th: Fly Away! Sushi

In the "comprehensive, why" raw enzyme "is top. Perhaps in recent years, travel before I think are pre-examined, such as reviews on the net .2,3 place unique face pack, small at the 4-position such as a face lift up belt, are popular gathering items of health and beauty system. otherwise, stuffed with rice into a mold but also sell goods seems to Japan that can "nigiri sushi" "(Miura)

Italian group of the challenge to "face Saddle" photo. Kyoto and Hiroshima, Okinawa, while you are traveling for three weeks and Tokyo. It seems to plan to go to, such as Hakone and Fuji in the future.

Same space the purchase of souvenirs from tourist information, and tasting of liquor can be a one-stop is, in a sense, it can be said that an experimental attempt towards 2020. Based on the track record here, I hope that in the future, born a permanent tourist spot seems to Shibuya.

The opening of the session 23 days until (Sunday), those who are worried, please go out on the weekend.

SHIBUYA "POP UP" TOURIST STAND
Shibuya pop-up tourist stand

Yes Period: August 21, 2015 (Friday) to 23 (Sunday) 11:00 to 19:00
○ Place: Shibuya Hikarie 1F Event Square / Shibuya Ward Shibuya 2 chome 21-1

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.

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