# Shibrava? Exploring the charm of working, playing, and living in Shibuya

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Maki Nomiya, talks about the Shibuya-kei.

歌手Maki Nomiya

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Maki Nomiya (fleas and-Maki)
Third generation vocalist of Pizzicato Five. The music and fashion icon of Shibuya-based culture that world by storm in the 1990s as the "Queen of the original Shibuya system". 2011 debut 30 anniversary. Than 2013, Billboard Tokyo and Osaka has continued to live in the "Maki Nomiya, sing the Shibuya-kei.".

Interviewer: NishiTatsuki (To-Emotion)
Shibuya Keizai Shimbun editor-in-chief. In April 2000, it opened a wide area Shibuya area news site of "Shibuya Keizai Shimbun". Regions along with the partners to form a "Minna economic newspaper network", currently being deployed in all 113 area, including 10 overseas area.

October 25 (Sunday), singer Maki Nomiya, who appeared as a scan Bae Charlottenburg guest of Shibuya Fashion Week of the main event "Shibuya runway". On the day in the streets of Shibuya, of performing a fashion show and a mini live. As a listener the Shibuya Keizai Shimbun, NishiTatsuki editor-in-chief in this time of the interview, along with the now state of mind that was ahead of the event participation, the predominate in the 1990s as the "original Shibuya-kei Queen" (conquer) was the original Pizzicato Five era Looking back, I approached the charm of not fade even after a time of 20 years, "Shibuya-kei".

Common point of Shibuya-kei artists that "really like music".

November 1990, open in along the Cultural Village as "ONE-OH-NINE". Moved to Center Gai in 98 years, being missed in August 2010 it closed (shooting 2010).

West:Although is was all the rage in the 1990s, "Shibuya-kei", whether it was when the time of the word has been started to use, do you remember?

Nomiya:I do not remember clearly, but I wonder if written in something of a magazine? At that time, the CD shop "HMV" of Shibuya, the staff that Mr. Ota There was a music corner to recommend. Therefore, Pizzicato Five, Toka original Love, our past of the French and Italian movie soundtracks and Burt Bacharach affected, Toka Roger Nichols, of the kind of genre music have been put together, the Ota's recommended corner someone I guess I say "Shibuya-kei".

West:Is a party than the outside of the person who is late one tempo of the "people of the medium", you have the feeling that I learned the word "Shibuya-kei".

Nomiya:I agree. Among the members of the "recently, I heard the music, such as their own called" Shibuya-kei "" in like a feeling (laughs).

West:Like the music genre, it was the novelty is enclosed Not really.

Nomiya:And listen to the songs of artists that have been referred to as the "Shibuya-kei", music is I or not different at all is, if looking for something one common that they "really likes music" thing. Toka Roger Nichols, to respect the past of the great artists and music that did not anyone know until then, such a past of good music rather than enjoy only their own, it was or began to introduce it to many people. Sublimated to my own people, because had told to create a new music, I think that I wonder if such things that are common to the artist called "Shibuya-kei".

West:Feeling in the era there is no net at the time that "I want to tell everyone to someone what their favorite" is, I was a very hot era than it is now.

Nomiya:For example, the rock musician is not a there is a place called "my love." But Shibuya-based musicians, just people that more than anything than their own "music I like." That because the feeling is the location where the condensed was HMV Shibuya will came to be called the "Shibuya-kei".

West:Music is not only stylish, but it was a fashionable CD jacket.

Nomiya:CD jacket has been changed to the fashionable and Gara'. Shibuya-kei music and at the same time, most people stick to the artwork .... There was also the word at that time, "Jacquet buying," but, if you're a jacket contents also that it would be Iii. Toka or are inspired by old movies and photographers photos, anyway is a good person with a sense was very many. Among them, charisma is Shindo Mitsuo's art director, I think I was almost engaged in Shibuya of jacket at the time.

West:And the music to the shaft, design and fashion lifestyle that together it might be said that it was "Shibuya-kei". After "Shibuya-kei", because we also increased "hundred system" like a way of saying, immeasurable really is its influence.

Nomiya:Do you know, the word "Shibuya system" I now lead even in foreign countries.

West:Even abroad?

Nomiya:Now, 20 years later, all over the world, such as Brazil and Taiwan, the new Shibuya-kei artists that have been affected at the time of the music is coming out one after another. Originally Pizzicato Five is in overseas debut, because it was also World Tour, Will remain that kind of influence.

West:The it is the species Nomiya's we were seeded is securely transmitted to the new generation. The word "Shibuya-kei" was surprised that has spread to overseas.

Shibuya economic newspaper NishiTatsuki editor-in-chief as a listener, Shibuya culture and in the 1990s, he said, such as Nomiya's your own state of mind at the time.

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