# Shibrava? Exploring the charm of working, playing, and living in Shibuya

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I want to promote the urban development to encourage the bustle of our competing store is like going more and more, "the whole city"

Bay Cruise group representativeYu Kubota

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Yu Kubota Corporation Bay Cruise, Ltd. joint Works, Ltd. frame Works, Ltd. Acme, representative of Bay Cruise group consisting of the five companies of the Corporation physical air Corporation. Introduction triggered the breakthrough of the group the "Journal Standard", in addition to apparel brands such as "Spick & Span", "Jena", "edifice", "Hirobu" (watch specialty store), "Standard Burgers" (the center of the burger and the food industry), and the like, to expand nationwide to 108 stores.


Bay Cruise group to expand the "Journal Standard", "Spick and span" a number of apparel brands such as. Here in about 10 years, has become a base for Cocoroyoshingeki that expand the 108 stores of retail stores around the metropolitan area in the entire group, it is headquartered in Shibuya-ku, Jinnan. Bay Cruise reason to chose based in Shibuya to Kubota's group president, and even for such changes of the city of Shibuya, I heard a story.

The Shibuya of the old days, there was little to approach difficulty

- Of the encounter Kubota-san and Shibuya?

At that time in the 1960s was a student. But since that time lived in the vicinity of Shinjuku, it was often able to play in Shinjuku. If anything, because it was like that frank atmosphere. Shibuya, including wayside Toyoko line, or rather the status is high, there is an image that the upstream layer gather, was a little unapproachable hard to feel. So when you visit the Shibuya, I was a little nervous (laughs). Of course, now, I do not think so.

- Do we have an office from the beginning to the Shibuya Jinnan.

It passed since its establishment more than 30 years, but at that time will start from the wholesale, moved to Jinnan to 10 years ago. Shibuya or not in the head except Harajuku, in fact, but in the end was narrowed down to the Shibuya and Harajuku of the two properties, Harajuku of property is selling the building, on the other hand because the current location was a vacant lot, like building I think that is built chose here. Not in particular there was a strong chance of success. Rather than, you be honest was not being fearful (laughs)

Trade area to the back to back went to expand in Shibuya

- Will the Jinnan at the time, was what kind of town.

We also You have opened the five stores, but we are Nowadays bustling development, the Jinnan at the time was not a particularly attractive location as a commercial area. First of all, because what is pedestrian traffic was less than. That said, is referred to as the "Koen-dori of Magic" is also in the Koen-dori, as has been said that the success of the business is difficult, it was not that it's main street just because peace of mind. The development of the now of Jinnan is, decrease or of opening space in the main street, due to the influence of such as opening fee of soaring, would have had to within the flow of trade area and to the back to back is to expand. Even so surprised with the big strange Do not. Effect of BEAMS Mr. me brought a lot of customers also I think was great. Kedomo I feel that customer base has gone disproportionately to young people .... However, since there is also information that the future can be in the United Arrows and Armani Exchange Koen-dori, also will come changed the flow of people.

- March this year, please tell me the aim was to open the "BCSalon SHIBUYA (SMBC Salon Shibuya)" the temple Miyamasuzaka.

「B.C.Salon SHIBUYA」は、「ジャーナル・スタンダード」「スピック&スパン」「フレームワーク」「アイボリーコート」「ヒロブ(時計専門店)」「Body by VITAL ola(フィットネス)」といった自社ブランドが入った複合店舗です。アパレルショップが集積していない宮益坂への出店は、ある意味では冒険でしたが、青山方面ともつながる宮益坂下の駅前に良い物件を見つけたことに加え、今後の東急文化会館跡地の開発とともに、平成20年に東京メトロ副都心線が渋谷駅に直結されることで発展を見込めるエリアであることが決め手でした。もちろん、すぐに大きく変わることはないでしょうが、少しずつ競合店が増えてエリアとして賑わうことを期待しています。10年前は閑散としていた神南が今は栄えているという現象が、宮益坂でも再現されることを願っています。

Set up a store in Jinnan "JOURNAL STANDARD" Shibuya

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